What products or services have you purchased that are your absolute favorites? Can think of a few? My bet is…
For most companies, the top marketer, usually called the chief marketing officer, is part of the senior leadership team and…
Have you ever heard the expression, "Riding on the Coattails of Others?" What it means is - achieving success by…
Adjacent markets are a great source of sales growth if you can spot them and if you have the right…
Look at any industry, in any market, and you’ll find the same strategy playing out everywhere. Companies compete with one…
According to the World Health Organization (WHO), the Zika virus is a global emergency. To fight it, humans have to…
The division technique works by dividing a product or its components functionally or physically and then rearranging them back into…
You've heard that old adage. Don't judge a book by its cover. The same holds true in creativity. We want…
I love umbrellas and the many versions that demonstrate the five patterns of Systematic Inventive Thinking. Here's a new one…