Innovation Sighting: Putting Space Aliens to Work

10 years ago

Task Unification is defined as: assigning an additional task to an existing resource. That resource should be in the immediate…

Marketing Innovation: Chicken and the Absurd Alternative Tool

10 years ago

One of my favorites is the Absurd Alternative Tool. It works by offering exaggerated alternatives to using the product or…

Innovation Clusters: Why companies are better together

10 years ago

Innovation is often associated with triumphant lone inventors. The likes of Thomas Edison, Louis Pasteur or Bill Gates are the…

Innovation Sighting: Coca Cola’s Green Billboard

10 years ago

Task Unification is defined as: assigning an additional task to an existing resource. That resource should be in the immediate…

10 Valentine’s Day Surprises Created With S.I.T.

10 years ago

Today is Valentine's Day, and to celebrate, here are ten creative ways to show how much you love your partner.…

Got a Great Idea? Don’t Take Credit For It

10 years ago

You've heard that old adage. Don't judge a book by its cover. The same holds true in creativity. We want…

Grow By Creating New Categories

10 years ago

A clever way to find new growth is to change your market category or create a new one. When you…

The Wheel: A Great Innovation?

10 years ago

People who believe that the wheel is the greatest invention ever assume two things: That it was wholly new when…

If You Can Think It, You May Want to Ignore It

10 years ago

The availability heuristic is a mental shortcut that occurs when people make judgments about the probability of events by how…

Great Innovators Embrace Resistance, Not Fight It

10 years ago

Imagine your marketing team comes up with an idea for a great new product. You absolutely love it. But when…