Ninety percent of companies do not ‘as of yet’ have a formal mechanism for incentivizing and rewarding innovation but believe…
The Subtraction tool works by removing elements generally considered essential to the situation. The tool can be used in any…
Struggling retailer JC Penny hired former Apple executive Ron Johnson as the CEO to save the company. Seventeen months later,…
Signs are perhaps the most ancient yet still relevant tools of marketing. According to the International Sign Association, signage is…
Systematic Inventive Thinking is not only for inventing new products and services. You can apply it to a variety of…
Brain measuringCanadian researchers found that areas in the reward center of the brain became active when people hear a song…
The University of Cincinnati announced it will launch its first Massive Open Online Course (called MOOC) next fall. It will…
While not popular, it is a classic example of the Attribute Dependency technique. Attribute Dependency is one of five techniques…
How we judge a creative idea is affected by how we perceive its inventor. Without realizing it, we may overvalue…
The University of Deusto business school is offering a masters degree in business innovation (MBI) that I believe serves as…