The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry…
Where does your marketing department fit when it comes to innovation? In an article1 titled, "Improving Marketing's Contribution to New…
Dave Lavinsky is a serial entrepreneur who built his own company from the ground up. His book, Start at the…
Can you innovate too much? After all, new ideas fuel organic growth. One would think an organization would be happy…
Responding to an article on why innovation is difficult, Tim Josling from Leura, Australia, wrote this to the editor of…
The Metaphor is the most commonly used tool in marketing communications because it is a great way to attach meaning…
Loyalty is defined as a strong feeling of support or allegiance. Companies fight for it because it correlates well to…
A tell-tale sign of the Attribute Dependency Technique is the word "smart" in any product description. Apple's new patent for…
Google, Apple, Facebook, Samsung, and Amazon are in a mad scramble to enter new territory and cover gaps in their…
SIT's Innovation Suite is a platform for you to network with your peers, while learning how to develop self-sustaining innovation…