The Patterns in Super Bowl Commercials

14 years ago

Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At $3.5 million dollars for…

Academic Focus: Virginia Commonwealth University

14 years ago

For universities wanting a more collaborative and coordinated approach to innovation, here is an example worth benchmarking. Virginia Commonwealth University…

The LAB: Innovating the GPS with Attribute Dependency (January 2012)

14 years ago

GPS technology is great at getting you from Point A to Point B. What if you had a system that…

The Innovation Tools Graduate Course

14 years ago

I'm looking forward to teaching “Innovation Tools,” the graduate marketing course at the University of Cincinnati. The course teaches how…

Redeploying Your Core Competencies

14 years ago

Read this partial list of core competencies for a particular firm and try to guess what industry it is in:…

Master the Method: Innovation Suite 2012

14 years ago

I invite you to join me at Innovation Suite 2012 in New York City February 27 to 29. Innovation Suite…

The LAB: Innovation for Couch Potatoes (December 2011)

14 years ago

This month's LAB features a former student of mine, Ryan Rosensweig. Ryan is the first business-design hybrid from the University…

Innovation Sighting: Multiplication in Photography

14 years ago

Pick up a camera and see how many innovations you can find in it. That shouldn't be hard. There are…

Innovation in Practice: Four Years Old!

14 years ago

"oh this is going to be addictive" That was tweet #38 from Twitter co-developer, Dom Sagolla on March 21, 2006,…

Marketing Innovation: Pants on Fire and the Metaphor Tool

14 years ago

Insurance companies continue to battle it out as the industry emerges from the global financial crisis. They are spending huge…