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Systematic Persuasion: An Innovator’s Second Most Important Tool

Just as there are five techniques of systematic innovation, there are six universal principles of persuasion. These principles help people know when it’s appropriate to say ‘yes’ to a request. For innovators, creating great ideas is the first imperative. But then the hard part starts – how to align and convice others of the value of your idea.
Take a look at this Infographic and YouTube video that explain the Six Universal Principles of Persuasion.

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  • I don't think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

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