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Do you sometimes feel your Marketing and R&D are from different planets? Talking different languages? Is there a way to create a common language that can improve our interactions?
If the situation in this clip is familiar, you may want to read on.
“This statement is false” is a perfect example of a paradoxical statement. It is counter-intuitive to consider the above statement as true and false at the same time, but that is exactly what it is. Continue reading ‘How can paradoxical logic give you a competitive edge?’
This post deals with Nobel Prize-winner Daniel Kahneman’s theory of decision-making, and reminds us to keep our eye on the ball.
Innovation is not a luxury. We tend to consider it only when we have the right time, the right mind set and of course, the right budget. Actually, it should be harnessed to tackle your every day work challenges. Using innovation as a tool, your company can overcome real-time problems, create more efficient processes, develop new products, and ultimately impact the bottom line.
In this post, we investigate three different personal approaches to creativity, and discover a somewhat surprising common thread.
In developing new products, people intuitively tend to add new features to an existing product. Try to apply the opposite approach: instead of adding features. remove them, particulary those that seem desirable or even indispensable.
Innovation does not mean that we need something new! When ever you need to accomplish a new task always try to review existing resources before bringing in new ones.
If a tree falls in a forest and there’s no one there to hear it, does it make a sound?”
This well-known phrase becomes very relevant when we talk about the results of an innovation process in a company. I would like to tell you about an SIT - Systematic Inventive Thinking workshop which had great results but failed the implementation test.
In 1996, SIT conducted a project with a company called Vitco Detergents. At the time, Vitco had a small selection of products, including a perfumed laundry detergent. The purpose of the project was to expand their product line. A project of this sort is called in the SIT language NPD - New Product / Promise Development - in which the target is to expand the company’s product offering.
The inventive thinking tool that yielded the most interesting idea was the SIT Subtraction tool.
Continue reading ‘When innovation isn’t implemented, is it still innovation?’
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