ะŸะพัั‚ั‹ ั ั‚ัะณะพะผ: innovation teachers

Innovation Archetypes

Published date: May 10, 2009 ะฒ 7:47 pm

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An archetype is an original model of a person, ideal example, or a prototype after which others are copied, patterned, or emulated; a symbol universally recognized by all.  Archetypes put context to a situation.  We use archetypes, for example, in marketing.  We create brand archetypes to assign a personality to the brand.  An example of such a model is shown at right.  In political debate, itโ€™s useful to understand whether a commentator is an โ€œarchetypical democratโ€ or an โ€œarchetypical republican.โ€ This helps frame their comments so we know where they are coming from.
Listening to the Voice of Innovation is the same. As I read blogs, interviews, and books on innovation, I try to determine the authorโ€™s innovation archetype so I know where they are coming from.  I observe at least four of these.
The four Innovation Archetypes are:

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