Our Team

Amit Mayer

Innovation Facilitator

Amit has been a Facilitator since 2000. Expert at improving innovation processes, Amit is a consummate professional in New Product Development, Problem Solving, MarCom & Advertising.
Amit facilitates all over the world – from Sao Paulo to Singapore, from Minneapolis to New Delhi, from Tel Aviv to New York. His major clients include: Philips; Coca-Cola; Adidas; Johnson & Johnson; Unilever; Campbell; ABN AMRO; The AMA (American Medical Association); Merck.
Amit is founding partner as well as didactic & creative director at Medidactic Ltd. – an Israeli-based e-learning business for healthcare professionals. A leading authority in creativity and didactics, Amit is a graduate in Business & English Literature from Tel Aviv University.
Favorite innovation quotation: "To live a creative life, we must lose our fear of being wrong." Joseph Chilton Pearce

Amnon Levav

Co-Founder, CIO & Innovation Facilitator

Amnon is SIT’s Chief Innovation Officer (CIO). A co-founder of the company, Amnon was Managing Director of SIT for 22 years, until he helped bring in a new and improved CEO. Amnon has personally facilitated hundreds of projects and workshops with companies worldwide, and is a popular keynote speaker on the topic of innovation. As co-founder and co-developer of the method, Amnon is naturally an expert in all of SIT’s applications – Problem Solving, Marketing Communications, Product Development and Strategy – and a designer and implementer of programs for organizational innovation, transforming companies from within. Amnon facilitates in four languages – Hebrew, English, Spanish and Portuguese – and can ask for a beer in several others.
Amnon leads SIT's expertise in social innovation and in what we call SIT Futures – creating new business models based on SIT's intellectual property.
Previously, Amnon was Editor in Chief of "Status – The Monthly for Management Thinking", and before that he spent six years studying Mathematics, Philosophy, Cognitive Psychology and Linguistics at the Hebrew University. Earlier, Amnon accumulated other useful experiences, working as a garage mechanic, construction worker, room-service waiter, and, most dear to his heart, as a social worker with juvenile delinquents, where he believes he learnt more about coaching and inspiring for high potential under rigorous conditions, than any professional training could have taught him.

Andrea Tellez

Office Maintenance SIT Colombia

Andrea joined the Colombia team in October 2011. Since then she has carried out different tasks including the maintenance in the office and the transportation of documents. Andrea has been developing her skills in various areas related to logistics and support.
She is a joyful person, always eager to learn and ready to help whenever she is needed. In the near future, Andrea will begin her training in computer skills, thus becoming a great support for the team in a variety of tasks. Andrea will also take over the preparation of materials for our workshops and projects, and the coordination of hotels and ground transportation.
Mother of two children, Jurani and Nicolás, Andrea bestows her supportive and warm personality in her home and in the office.

  • Spanish

Avivit Rosinger

Innovation Facilitator

Avivit is a freelance facilitator with profound experience leading innovation projects in Strategy, New Product Development and Marcom. Her forte is leading senior management through complex, long-term strategic initiatives.
During her tenure as Head of Training, Avivit was instrumental in developing many innovations in our in-house facilitator training programs and pioneered the integration of industrial design into SIT's innovation projects.
Before joining SIT, Avivit was founder and CEO of a design house specializing in internet and multi-media. She holds a BA in Film Studies and Philosophy from Tel-Aviv University and has extensive experience in television and cinema. Besides work, she studies Anthroposophy and biographic consultancy, loves cooking, art and, of course, her three children.

Edith Gorriti

Project Manager & International Business Development

Edith Gorriti is an Account Manager and responsible for Business Development in the US and Latin America. Edith places an emphasis on bringing value and results to her projects and business development initiatives. At SIT, she has overseen several short and long-term innovation result-oriented projects for international clients. Additionally, she has been actively expanding collaboration efforts among organizations, teams, and individuals by setting up networking opportunities and sharing of challenges faced by different sectors and the potential for innovation to offer impactful and unique solutions.

Edith has a rich global background: before moving to Israel, she lived in the US for many years, where she completed her studies in organizational and educational psychology, leading her to become interested in topics of creativity and development, in particular, the patterns and commonalities underlying the success of individuals and organizations. Her work at SIT allows her to integrate these interests and learnings into her daily work.

Edith is a sport's enthusiast, reader, and traveler. A long-distance runner and a black belt in karate, she applies the aspects of discipline and teamwork to most areas of her life.

Grant Harris

Innovation Facilitator

After leaving Cambridge University, Grant embarked upon a career in Advertising as a planner with Lowe and WCRS, and decided to follow his passion for ideas, people and creative problem solving by joining the SIT team. Naturally, Grant has handled many of the marketing communication projects and was privileged to work with many agency teams and marketers in the rapidly emerging markets of Eastern Europe, India, and Kazakhstan.

Marketing communications and branding often play a crucial role in innovation projects, so Grant’s expertise is well sought after. He has worked on innovation projects with organizations such as Bayer, Heinz, BP, Kraft, Grupo Bolivar, and Unilever – on such diverse challenges as asset utilization, new product development, manufacturing productivity, brand strategy, and business process innovation.

When he isn't at work or playing his Taylor guitar, Grant can be found with his traveling band of dancers, artists, and musicians – otherwise known as the Harris family. Grant has an MA Cantab in Oriental Studies from Cambridge University and is not planning on doing an MBA anytime soon.

Guzu Shalev

Innovation Facilitator

With 23 years working with the SIT methodology, Guzu is one of SIT's most senior and experienced facilitators.
Specializing in New Product Development, Problem Solving, MarCom and Strategy, Guzu has an impressive track record leading projects in the commercial field. He also works with government agencies, the military and non-profit organizations around the world. His clients include BP, Kraft, IAI (Israel Aerospace Industries), Ethicon Endo-Surgery – a Johnson & Johnson company, Comverse, Alcan, and many more.

In addition to his work with SIT, Guzu is a management consultant, experienced in coaching and team building, and in enhancing the quality of service processes in organizations.

Formerly, Guzu was on the consulting team of the Schwartz Program for Management Development at the Hebrew University in Jerusalem, and the former training director of The Yoseftal Institute.

Hila Pelles

CFO & Innovation Facilitator

As CFO at SIT, Hila is responsible for developing and maintaining the company's financial and operations management, including Business Intelligence and Pricing Models. She also acts as mentor to novice Facilitators, guiding them through their period of orientation and integration at SIT.
Hila specializes in Facilitating Hi-Tech and complex technologies. As a Senior Facilitator and Trainer in SIT's innovation method, she has personally led broad strategy development projects - with a focus on Productivity and Efficiency - for many well-known companies such as Johnson & Johnson, SanDisk, BMC. She spearheaded tactical New Product Development and Problem Solving projects with Emerson Electric, SAP, Checkpoint, Camtek, and Infineon.
Formerly CTO of Britannica.com Israel, Hila's expertise in software development and computer-based in education is considerable. She holds a B.Sc. in Mathematics Magna Cum Laude from Tel Aviv University. To round off her busy schedule, Hila also sings alto at her local choir.

Hila Steinitz

SIT Studio

Hila Steinitz is on the design and print studio team. She is a partner in the execution of major production projects and is responsible for both creative and technical aspects.

Hila joined SIT after a career in PR and production in the music and TV industries including work as a line producer in local Israel TV productions. She is passionate about design, arts, culinary and fashion matters and has undertaken several business initiatives in these areas including a specialized catering service for private events and a boutique fashion business of hand-made daily women’s wear. She is an avid creator of sustainable artifacts as solutions to everyday life challenges.

Idit Biton

Innovation Facilitator

Joining SIT in its early years, Idit has been strongly involved in the company's growth, management and development into a global innovation company. She combines a passion for innovation with a deep understanding of the challenges facing organizations wanting to adapt their innovation culture. Idit previously served as SIT's Chief Marketing and Business Development Officer.
A talented and skillful facilitator able to lead clients to breakthrough results, Idit has worked on hundreds of innovation projects with leading multinational clients such as Bayer, Coca-Cola, SAP, Johnson & Johnson, Kodak, and Nestle, as well as in leading global advertising agencies (McCann-Erickson, BBDO, and others). Previously Managing Director of SIT Israel,  she was responsible for developing various specialties such as SIT Ventures, conflict resolution, and market research.
Idit teaches innovation at Bar-Ilan University School of Communication and is a guest lecturer and keynote speaker at Wharton, INSEAD, and international innovation conferences.
Idit has a Bachelors degree in Communications and Political Science, completed her Masters Studies in Mass Communications, and received a diploma in Journalism and Media. Idit's creativity also finds expression in the beautifully imaginative arts & crafts she produces in her home studio.

Iris Leinwand

Innovation Facilitator

Iris brings a wealth of managerial insight and operational experience from her career with Sanofi, a top-five global pharmaceutical conglomerate.
Since joining the SIT Team, Iris has applied her intimate knowledge of big companies to SIT's long-term innovation projects, particularly in North and South America. She has developed an expertise in handling a multiplicity of concurrent innovation efforts (rather than one-off projects) within a company, and relishes bringing these to successful outcomes.
In the course of her work at SIT, Iris has facilitated Problem Solving, New Product Development and Organizational Innovation workshops with many SIT clients including Kraft, HP, Grupo Bolivar, Tigo Telecommunication, and Bayer Health Care. She has a great talent for languages (five) and utilizes at least four of these - so far - in her facilitating and project work in SIT which extends to Latin America, Europe and the United States. Iris has a BSc. in Pharmaceutical Studies from the Hebrew University, Jerusalem, and an MBA from Swinburne University, Australia. She spent over ten years in senior managerial and marketing positions with Sanofi both in Israel and at the Paris HQ, heading up the European marketing rheumatology division.

Jaime Samhan Guzmán

Innovation Facilitator

​Jaime's main focus as a part of Colombia´s SIT team (freelance), is to accompany SIT´s clients in the project implementation phase, whilst continuing to further develop his facilitating skills.

Jaime has a BS in Mechanical Engineering , and a specialization in Technology Management , and education in project management according to PMI , he is an integral auditor in different management systems ; quality, environment, safety , occupational health, risk management , and information security.

Through his professional career he has developed expertise as Project Manager for technology transfer processes, the implementation of industrial manufacturing processes for new products, and processes improvement . As part of his role in R &D he promoted and was responsible for intellectual property protection. For many years he was Chief R & D Engineer at a great Colombian company.

Jaime ´s passion for continuous learning is evident in a variety of fields and technologies, such as : finance, organizational management , weapons systems, optronics , nanomaterials, and biotechnology, and particularly in languages he has studied ten languages emphasizing in Spanish, English, French, Hebrew and Arabic, currently he is studying Portuguese.

Jaime is fascinated with innovation issues, nature, photography, and he owns a personal library that contains some unique books among them 50 dictionaries.

Karen Shemer

Innovation Facilitator

​Karen is the Head of Training at SIT as well as senior facilitator for strategic clients. As the Head of Training Karen is required to master all aspects of the SIT method and ensures all facilitators, senior and novice, maximize their potential. To do so, Karen designs and executes costumed, individual training programs for every SIT professional. She also mentors innovation managers in their path to become innovation experts in their organizations.

​Karen is responsible to developing SIT’s most successful and prestigious innovation programs and events, some with in partnership with local sponsors and partners in many countries. As a facilitator in her own right, Karen specializes in New Product Development, Creative Problem Solving, and Marketing Communications. She has conducted numerous innovation projects, lectures and workshops. In her resume you will find: Bayer, Pearson Publishing, Israel Aeronautics Industry and different NGO’s.

​Karen almost qualifies for the title of an ex-Bostonian. Before joining SIT’s team, she has graduated from Emerson College, Boston, with a Masters in Marketing Communications and shortly after joined a Boston start-up where she managed the sales of a web-based lead-generation platform.

Liana Asuleen

Knowledge Manager

Liana wears multiple hats at SIT but primarily serves as SIT’s Knowledge Manager. She also manages SIT’s digital content and is the Account Manager for SIT’s Affiliates.
Regardless of whether her work is with a client, on social media, or for internal purposes, she helps to develop and maintain SIT's proprietary knowledge, promoting SIT both internally and externally. Her work spans writing case studies, digital blogs, supporting client projects, spearheading internal projects, providing internal support, and conducting research, among other things.

Prior to SIT, she worked in a law office for five years, helping recover money for hospitals. She has a strong orientation to the application of innovation in social wellbeing and disaster management. She has a Master’s in Public Health (MPH) from Tel Aviv University with a specialization in disaster management and a B.A. in Psychology from the University of Florida.

Liana’s strong interest in nutritional and culinary matters is reflected strongly in her extensive travels to exotic regions and a personal travel blog she has maintained to describe her exploits. Liana enjoys working with her hands, whether it’s in the garden as a plant mom, creating macramé fixtures for her home decor, or making vegan ice cream and homemade granola. Not surprisingly, she is a vegetarian and also a trained Yoga instructor.

Liat Tavor

Business Intelligence & Client Relations Manager

Liat has a dual role at SIT - Business Intelligence, and Client Relations Manager. She assists Operations by extracting and analyzing business data. This ties with her overseeing and improvement of the CRM system; she is also responsible for supporting users of the system. Prior to joining SIT, Liat managed alliances and marketing for several years as a CMO assistant and obtained a BA in Social Sciences from Tel Aviv University.

Marguerite Mcleod-Fleming

Managing Director SIT Canada

Marguerite Mcleod-Fleming is an experienced Leadership, Sales and Innovative Thinking Strategist.  She is a specialist in the helping organizations come up with breakthrough results using Systematic Inventive Thinking and Design Thinking methodologies.  She works with organizations to create new value using evidence-based creative problem-solving and innovation methodologies – utilized by thousands of companies around the world.  Marguerite also helps organizations realize new value in their businesses and build team fidelity using techniques and tools such as LEGO® SERIOUS PLAY® and HUMANGRID® Innovation Assessments.

Marguerite is the founder and Managing Partner of Innovation Culture Group a boutique consulting firm focused on helping organizations approach their business with a fresh thinking to drive product, service and product efficiencies.   Marguerite received her MBA from the Schulich School of Business in 2001, where her studies spanned the fields of strategic management and organization development. Her work in the area of creative and inventive thinking is driving the conversation of how to create a systematically proven creative process in any organization.

Marguerite lives in Toronto and is the proud mother of two boys.

Mariela Ruiz Moreno

COO SIT Colombia

As COO, SIT Colombia, Mariela Ruiz Moreno is enterprising, focused on the fulfilment of goals and objectives, resourceful with a great spirit for investigation, sense of ownership and good interpersonal relationships.

Mariela is skilled at solving obstacles, loves life, the moon and most of all her family. Her work is mainly focused within the administrative and financial area in SIT Colombia SAS.

She loves going to the movies, either alone or with company. Mariela's idea of perfect relaxation at home is watching romantic and science fiction films. She is married to Luis Alberto. Lina, Angie and Zara are her beautiful daughters.

Mario A. Ramírez H.

Innovation Facilitator & Account Manager

Mario is a well-seasoned, challenge-driven communications professional, with an entrepreneurial spirit and strong expertise as a business consultant on strategic communications, branding, design, creativity and innovation. As such, he has had the chance of working for the private and public sectors, as well as for international and non-profit organizations.

His particular set of skills and knowledge has allowed him to lead teams in strategic planning processes, effectively solving problems, reaching agreements and putting things into action through creativity, co-creation and convergence.

He is fully committed to his greatest passion: peeking into the interstices of human curiosity and creativity to help crack them and to make innovation accessible and useful for as many people as possible. In doing so, he has been welcomed to the orange side of the force and has vowed to follow and protect the path that leads from innovation padawan to SIT Lord.

Martin Rabinowich

Business Development

When you have been at a company for eighteen years from the very start and lived through several websites, and seen the company develop from our modest beginnings, one can’t help being nostalgic. Even so, talking about our modest beginnings now might throw you off the scent: the endearing thing about living and working at SIT is that modesty is still an important value - in our interaction with our clients, although not in our ambitions for them.

It is exciting to be part of a team that has taken a huge global bite from our home base, setting up local ventures and helping companies everywhere to innovate across virtually every business sector, cultural and geographical area on the globe. Mostly my work here over the years has revolved around marketing SIT, first as international marketing manager at the start and then in designing our creative approach to the media and advertising worlds as we have evolved – and a host of other things that are harder to define and categorize.

Prior to joining SIT, I worked in the fields of ergonomics, industrial engineering and organization development in a number of companies including British Steel and Philips and in networking and computer services with Clal Pituah in Israel. I have a Graduate Diploma in Industrial Engineering, M.Sc. in Organizational Development from Sheffield. .

Meira Moisescu

Business Development Manager SIT Israel

Meira is both the Business Development Manager for Israel and a facilitator on the SIT team. She has been with SIT for over 13 years, and her work has covered a broad span of activity involving both knowledge and account management, design and facilitation.

In her work, Meira has been instrumental in enabling SIT to “walk its talk” and to fuse the best elements of design with SIT’s innovation approach. She also helped to create SIT’s first in-house mobile office exhibition aimed at sharing knowledge of display and design elements of our work by juxtaposing these more vividly into our working world.

She studied philosophy, humanities and science and has two kids and two dogs.

Nurit Cohen

Innovation Facilitator

Nurit is a Senior Facilitator at SIT. She is in charge of SIT’s long term innovation initiatives and projects with Unilever, Nestle, Heinz, Makhteshim Agan Group and other market leading clients. Nurit has rich experience working with a variety of different clients across diverse nationalities, sectors, managerial levels and industries including food, financial services, agro-chemicals and media.

​Prior to her current role, Nurit has served as SIT’s European Innovation Manager based in Zurich and has led many major company-wide innovation projects in the area of New Product Development, Marcom and Organizational and Sales Processes with multinationals such as Johnson & Johnson, Kimberly Clark, Bayer, Pearson Publishing, and many others.

​Nurit has also contributed considerably to the development of innovative and entrepreneurial cultures in the banking and financial sectors, with which she is personally familiar from her work as an economic analyst at the Central Bank of Israel, prior to joining SIT. Along with her professional work, Nurit has also been engaged in ongoing academic activity. She researched creativity with Prof. Jacob Goldenberg, co-pioneer of the SIT approach, at the Hebrew University in Jerusalem, and trained students and teachers in the application of creative tools in many academic and business frameworks.

Nurit Shmilovitz-Vardi

SIT Online Academy Manager & Innovation Facilitator

Nurit heads SIT's Online Academy. Her role is perhaps one of the most 'exploratory' in SIT, covering diverse opportunities in a variety of worlds – social, technological and commercial.

Nurit has shown considerable versatility in both working choices and life patterns which may well demonstrate her innovative curiosity, flexibility and passion for the new. She worked as an investment manager in a private equity fund and as an international product manager in a pharmaceutical company. Nurit trained in Dentistry at Hadassah Medical School in Jerusalem and worked as a dental surgeon for five years. She has several other notable accomplishments including compiling a database for a sociological study of women in the WWII and taking a 3-year training program in family and couples' therapy in Tel Aviv University – which comes in handy with her two children.

Ofer El-Gad

Innovation Facilitator

​Ofer has been a key team player in the execution and development of SIT's innovation programs over an immense variety of industries and technologies. Ofer's unique blend of expertise in Engineering, IT and Software - coupled with his strong communication skills - contributes considerably to the success of our programs.

​Ofer's experience covers the full panoply of client issues: problem solving, new product and service development, advertising, marcom, management, and strategic planning. His facilitation has led to the development of many successful solutions, products and patents. His clients include major industrial manufacturers and hi-tech companies, including: Comverse, Johnson & Johnson, Bayer, BASF, Kraft and Shell.

​Since qualifying in Industrial Engineering (MSc. and BSc., magnum cum laude from Tel Aviv University), Ofer has been a senior lecturer on the faculty of Industrial Engineering in Tel Aviv University. He is in demand as a lecturer in conflict management and on courses to improve the quality of college teaching.

​Ofer also acts as an external consultant to major companies in the field of information technology, developing software applications and solutions. He has worked with PricewaterhouseCoopers, Mirs, Tadiran, Israel Air Industries and Microsoft Israel, among others.

Or llan

Innovation Facilitator

​Or Ilan is a lead facilitator and senior trainer in SIT and is a key member of  SIT's operations team in Latin America and Colombia and he is now into his third year working throughout Latin America from Bogota City. This experience has given him endless opportunity to indulge his admiration of different cultures and their creative spirit and a chance to travel and immerse himself in local folklores and values.

Or has worked extensively across a range of industries, helping them innovate and solve a variety of challenges and problems. He is engaged in training others in the SIT methodology and finds great personal reward in doing so.  Or is also an experienced public speaker, bringing his particular brand of humor and insight to audiences on many different topics.

For Or, his work is also a mission to help people to expand their consciousness, awareness and understanding of the world. He is a firm believer that people are on a sacred journey in life that integrates all of what they do. Life, work, love, etc., are all interconnected. Or believes that in order to have creative and innovative people in the work place you need to train people in being able to think freely about themselves and about life. Whilst not an easy task, people who accomplish this will be able to live a creative, happy and fulfilled life. This is one of the reasons why Or is passionate about teaching individuals, he sees a mission in helping people to be an enhanced version of themselves.

Before joining SIT, he was Vice President and Director of Development at Ladaat — an organizational consulting firm. He took a B.A. in Philosophy (Hebrew University of Jerusalem) and an M.A in Organizational Consulting (University of Bar Ilan) — graduating in both with honors. In his spare time, Or is a yoga and meditation disciple and teacher and he is helping some brave individuals to accelerate their spiritual evolution. He is a lover of music and a musician that explores exotic instruments.one of those is a most mysterious and spirit lifting instrument. Take a look: "PANArt Hang"

Orly Seligman

In-house Graphic Designer

Orly is on SIT's in-house graphic design team -  working both on branding client projects and preparing materials for facilitation and marketing. Orly designs in various media, including presentations, print materials, websites, and digital tools both off and online. Orly has a Bachelor of Visual Communications Design (B.Des) from Holon Institute of Technology with specialization in Branding design, Marketing, and Advertising.

Orly has mainly held positions in branding and advertising with several local Tel Aviv Advertising Agencies.


Osnat Livnat

Design Thinking Expert & Innovation Facilitator

Osnat Livnat is a Design Thinking expert and facilitator at SIT. Osnat has vast experience in leading projects and workshops focusing on the Design Thinking method and Human Centered Design in multinational organizations. The Design Thinking method is all about really understanding your customer's relation to your product or service, seeing the motivations and barriers they have. Osnat specializes in raising the voice of the customer, or the customers' point of view with tools from the ethnographic research – in-depth interviews, observations, insights, persona creation, ideation and building new, innovative concepts for those "wicked problems" that companies encounter using various prototyping techniques.

Osnat facilitates worldwide, helping companies and organizations understand their customers and see the world through their eyes using empathy techniques.

When she's not facilitating, she usually checks out the new and hip places in Tel Aviv, and will be more than happy to recommend…

Osnat is a designer at heart. She holds a B.des in Interior Design and M.des in Design Management.

Ricardo Pupkin C.

Managing Director SIT Chile

Ricardo is the Managing Director of SIT in Chile. He is passionate about helping, as a facilitator and consultant, in the transformation and development of organizations and companies through innovation.

In his more than 20 years of experience, he has developed executive positions in ABB, a leading multinational in automation technologies, and in BCI, one of Chile's leading banks. He is the founder of Implementa Group, an agency for studies and services to support the implementation of development and innovation projects.

Ricardo studied Industrial Engineer at the University of Chile and completed his postgraduate studies as a Master in Innovation Management at the Adolfo Ibañez University.

In his chilhood he lived in Australia, now in Chile and for family reasons he frequently visits Argentina. During his studies at the university, he was Volunteer of the Fireman Department, which gave him an unique experience of teamwork, crisis management and creativity.

He is member of the executive committee of a well-known social aid NGO, he is the father of 3 daughters and he does everything possible to be constant in the practice of his sport, swimming.


Rotem Shoshany

Account Manager

Rotem is as an Account Manager for international clients and SIT’s Social Innovation Unit. Rotem also manages a large-scale innovation project for hundreds of SIT-trained Innovation Coaches from all around the globe. In the past, Rotem was part of the SIT international Affiliate team; she hosted affiliate visits to Tel Aviv and created new initiatives for them.

Rotem facilitates SIT’s local pro-bono workshops for community and social ventures; this is a continued tradition from her previous volunteer work with at-risk youth. She has a B.A. in Psychology from the IDC with minors in Communication and Intrapreneurship with a focus on Innovation. Outside of work, she also admits to being an unaccomplished pianist, sports enthusiast, canine lover and meditates whenever she is in or may not be in the mood!

Shelly Barazani

Financial & Accounting Transactions Manager

Shelly is in charge of maintaining financial and accounting transactions at SIT. She describes her work on the SIT team as extremely refreshing – it's the first time in her professional career that she has branched out to the non-financial sector. Following the completion of her professional qualifications in financial and accounting management, her financial career to date has been exclusively with investment houses and accounting consultancies.

Shelly likes to go to the theatre, works out fairly regularly, and is always on the lookout for a new craft or hobby to take up or try her hand at. She is also a busy Mom to four kids – all boys.

Shlomit Tassa

Innovation Facilitator

Shlomit is a freelance facilitator, and an all-rounder in the SIT team both in terms of her technical and engineering background and her expertise in marketing and innovation processes. She has worked with many of SIT's major clients across a broad range of sectors and specialties from high tech and engineering to household brands and Global 1000 multinationals. Her clients include: ABN AMRO, Adidas, Johnson & Johnson, Kodak, Pearson, Siemens, Bayer, Heinz, Nestlé, Shell and Unilever.

In addition to her work at SIT, Shlomit was a product developer and product manager in high-tech companies in Tel Aviv and in the Silicon Valley, and a freelance consultant on usability and UI design.

Shlomit holds a B.Sc. in Mathematics and Computer Science from the Hebrew University, an M.Sc. in Computer Science from Tel Aviv University, and an M.E. Engineering – Product Design degree from Stanford University.

Udi Yerushalmi


Udi joined SIT as CEO on April 8th, 2018. Udi brings a depth of professional experience as a manager, advisor, reformer, and promoter of corporate social responsibility from his work in both the public and private business sectors, in public broadcasting, global investment, and banking during periods of major organizational and technological challenges.

As Chief of Staff and Deputy CEO of Israel’s premier and most successful Radio Station (GLZ/GLGLZ) with some 300 staff, he guided the stations through a major period of change over five and half years, managing the complete range of corporate, financial, strategic and organizational functions, introducing entrepreneurial and innovative approaches to ensure increased growth and profitability of the station.  With overall responsibility for the operation of the station, Udi headed up strategic planning and policies, marketing and sales, financial legal and regulatory affairs, organizational restructuring, and introduced strategic partnerships and joint ventures. During his time there, Udi launched six new successful digital radio stations and several new digital platforms.

Prior to this, Udi served as Advisor to the Chairman of the IBA (Israel Broadcasting Authority), where he was instrumental in successfully promoting important public legislation governing the IBA, reforming sales strategy, managing big scale contracts, and realizing dormant company assets.

Working in the private sector beforehand, Udi served as Marketing Manager for the Arison Group, a major global investment banking firm, and as an Advisor to a board member in the field banking and real estate. During this time, he took charge of the group’s marketing, advertising and branding programs, establishing new-media platforms and initiating partnerships across the branding sector. Within the realm of corporate social responsibility, Udi also lead the strategy of “Good Deeds Day” – a highly acclaimed manifestation of corporate social responsibility and served as a donation committee member for one of Israel’s biggest philanthropic foundations.

Udi studied Political and Social Sciences in Tel Aviv and is a graduate of the Maoz Program for public and social entrepreneurship and professional leadership.

He is fluent in English and Hebrew and open-minded about the multiple challenges of working with SIT affiliates and clients wherever they are located worldwide.


Yael Shor

Executive Assistant & Office Manager

​Yael is the first smiling face you'll see when you walk into SIT. Located at the strategic heart of the office – between the coffee and fax machines – she is the mastermind of SIT's administration as well as its informal "Quality of Life" director. It's in the reception area, that many of SIT’s momentous team and family events are celebrated – births, marriages and holidays and where team members are boisterously welcomed back from faraway places and adventures.

​With a rare combination of Swiss precision and Israeli determination, Yael works tirelessly to ensure our international operation runs smoothly and that our clients receive the right response at the right time.

​Prior to joining SIT, Yael was a Quality of Life team member at Intel and production assistant with a local film company. She's a proud mother of two young girls and is married to a rock drummer who moonlights during the day in a hi-tech company.

Yoav Mimran

Innovation Facilitator

Yoav has been a lead facilitator and senior trainer with SIT from the start. He has made a considerable contribution to the development of our global initiatives, leading innovation projects for industry leaders including: Johnson & Johnson, Shell, Bayer and Nestle.

​He brings deep insight from his parallel work in the field of cross-cultural media and communication. He is a Research Fellow and lecturer at the Interdisciplinary Center (IDC), Herzliya, and author of specialized articles in this field.

​Yoav has an uncanny ability to provide valuable insights to organizations with which he comes in contact. This special skill is partially explained by his varied professional background and cultural interests: he has a B.Sc. in Earth Sciences – Geology and MBAs in Marketing and Business Entrepreneurship (both from The Hebrew University, Jerusalem). ​Yoav also acts as a business development consultant to start-up companies at the crucial go/no-go stage. He has a keen eye for separating out ideas most capable of reaching a successful outcome. Yoav has a disarming and warm personal approach. This is highly effective when combined his professional experience – he is able to quickly decipher ambiguous information and turn it into valuable knowledge for companies in real time, a true asset for SIT and our clients.

Yonatan Lvovich


Yonatan is operations manager at SIT. Working with the company management team, he shares responsibility for helping to formulate, developing and implement the company's strategic policies, specifically within the areas of IT, acquisitions and special projects. Yonatan manages the logistics and coordination team and the company's technical interfaces across the various operational areas.
He plays a significant role in long-term planning including initiatives geared toward ensuring operational excellence.
Yonatan has a first degree in computer studies and is qualified by both Microsoft and CISCO in network management and information security. In his previous post, he was in charge of finance, logistics, acquisitions and computerization in a public company.

Yoni Stern

Partner & SVP Business Development

Yoni is a Partner at SIT and SVP Business Development. Since 2001, he has pioneered the strategic development of the SIT approach with multinationals helping them achieve breakthrough results while developing an organizational culture of innovation. He combines a profound academic knowledge of the SIT methodology with a deep insight into how innovation can help to solve corporate issues and problems.
As a senior consultant and facilitator of the SIT method, he has worked virtually everywhere with scores of companies including AXA, Disney, GE, Johnson & Johnson, Intel, Kraft Foods, and Procter & Gamble.
Yoni is a keynote speaker at conferences (ISPIM – International Society for Professional Innovation Managers; PEX – Process Excellence Network; PDMA – Product Development and Management Association). He is also faculty at Columbia University Business School, teaching "Innovate on Demand" and "Design Your Innovation Blueprint" Executive Education courses while guest lecturing at institutions around the world (Harvard's iLab, London Business School, and IDC).
Yoni has published articles on the application of the SIT method for Biotech, Business Chemistry, Food & Beverages, Paper and Adhesives, and Multi-Cultural Creativity. He holds a B.A. Magna Cum Laude in Psychology and Sociology from Yeshiva University in New York, where he grew up, and an M.A. Magna Cum Laude in Social-Industrial/Organizational Psychology from Bar Ilan University in Israel, where he now lives.

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