And also (or more importantly):
- Senior partner
- Yuval - Noam and Rachel's mom
- Long Distance Running
Joining SIT in its early years, Idit has been strongly involved in the company’s growth, management and development into a global innovation company. She combines a passion for innovation with a deep understanding of the challenges facing organizations wanting to adapt their innovation culture. Idit previously served as SIT’s Chief Marketing and Business Development Officer.
A talented and skillful facilitator able to lead clients to breakthrough results, Idit has worked on hundreds of innovation projects with leading multinational clients such as Bayer, Coca-Cola, SAP, Johnson & Johnson, Kodak, and Nestle, as well as in leading global advertising agencies (McCann-Erickson, BBDO, and others). Previously Managing Director of SIT Israel, she was responsible for developing various specialties such as SIT Ventures, conflict resolution, and market research.
Idit teaches innovation at Bar-Ilan University School of Communication and is a guest lecturer and keynote speaker at Wharton, INSEAD, and international innovation conferences.
Idit has a Bachelors degree in Communications and Political Science, completed her Masters Studies in Mass Communications, and received a diploma in Journalism and Media. Idit’s creativity also finds expression in the beautifully imaginative arts & crafts she produces in her home studio.