Tamar Chelouche

VP Global Innovation of SIT China

VP Global Innovation of SIT China

​Tamar is VP Global Innovation, SIT China. She is responsible for helping companies to gain value through innovation and deliver, together with the Chinese team, ongoing support to clients, from the process of identifying needs through to designing and embedding novel innovation solutions. Tamar has partnered global market leaders such as Bayer, Campbell’s, Coca-Cola, Pearson and Mars and her primary focus is to help embed a culture and practice of innovation across a broad range of organizations from multi-nationals to medium-sized companies and SME’s.

​In addition to her management role, Tamar continues to lead and facilitate innovation projects herself with major clients globally. She is an expert in New Product Development, Marketing, Marketing Communications, Advertising and Organizational Innovation processes. Her motivation, both as facilitator and manager, is to inspire individuals to reach new and inventive perspectives and to improve their performance. She holds a B.A. in Sociology and Management from Tel Aviv University and an M.A. in European Communications Studies from the University of Amsterdam. Prior to joining the SIT Team, Tamar held senior posts with several major communication agencies.

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English | Hebrew

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