Breakthrough in Cosmetics

Ahava Dead Sea Laboratories is a world leader in mineral-based cosmetics, applying unique elements found only in Israel’s Dead Sea. Their two-year partnership with SIT resulted in several new patent registrations and new products on the shelf.

Using one of SIT’s thinking tools, Ahava developed the Gentle Body Exfoliator. Instead of using water during the manufacturing process, this product uses the body’s own moisture to melt the active ingredients. This untreated product has a rough texture, which removes dead skin cells, an additional benefit. As the product interacts with the body’s moisture it dissolves into the skin, nourishing throughout with Dead Sea minerals.

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