Financial innovation – “An M-Prize Winner for Long-Term Capitalism Challenge”

DaviPlata is the first massive e-money platform in Latin America and one of the first in the world. It is a revolutionary wallet that allows individuals to manage their money for free, without using a card or filling in forms. The platform was initially conceived as a solution to reach lower socioeconomic status populations, but soon became the new way to manage cash transactions throughout Colombia. Its success allowed the platform to win the HBR/McKinsey M-Prize winners for Management Innovation