Introducing: Innovate! Inside the Box

Authors Drew Boyd and Jacob Goldenberg announced the launch of a new app that supports the innovation/creativity system outlined in their groundbreaking work: Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, 2013).
Innovate! Inside the Box enables users of Systematic Inventive Thinking (SIT) to employ the method more productively. The new app places SIT’s five innovation techniques – Subtraction, Division, Task Unification, Multiplication and Attribute Dependency – at the user’s fingertips to quickly generate creative ideas and new-to-the-world innovations. In addition, users can document their projects as they build their pipeline of ideas and inventions.
“Creativity is about what people do to make the world a better place,” said co-author Boyd. “Innovate! Inside the Box lets people use creativity techniques in a seamless and organized way.”
Co-author Goldenberg concurs: “Systematic Inventive Thinking is rooted in research that inventive solutions share a set of common patterns. This app coalesces the process of using patterns to innovate and supports the use of proven tools to invent systematically.”
“In short,” said Boyd, “Innovate! Inside the Box packs all the power of our book into an easy-to-use app. Everyone can create and innovate, using these tools and this process.”
To use the app, users select a product or service they want to innovate. They type in the components and attributes of that product or service. Innovate! Inside the Box then creates hypothetical configurations based on each of the five techniques. Users take these configurations and try to imagine new benefits or problems addressed. If they discover a new idea, they enter a description of it in the app that they can share via email or social media.
Innovate! Inside the Box is the first app of its kind to facilitate a systematic innovation method. It is priced at $8.99 and is available for iPad2 and iPad3.
Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, 2013) provides corporate executives, engineers, marketing professionals, organizational leaders, and creative people of all types with a practical, working guide to begin innovating in everyday life. You no longer need to wait for a crisis to consider creative solutions. You don’t have to wait for inspiration, for the muse to descend, or otherwise depend on some sort of unusual spark of brilliance to create something. By following Boyd and Goldenberg’s inside-the-box method, you can create new and exciting things – or conceive new and exciting ideas – on demand.
To encourage readers to begin using the method right away, the authors present scores of examples where these techniques have been used across a wide range of industries, products, services, and activities. Many are real-life cases from Goldenberg’s international consulting and training company, also called Systematic Inventive Thinking.
Boyd and Goldenberg write: “Our goal for this book is to make the inside-the box approach accessible to anyone in any field and in any part of life, personal or professional. Together we hope to show you how to work inside the box to use your brain in a different way, and produce innovations that you would never have imagined otherwise. And here’s the almost magical thing about inside-the-box thinking: the more you learn about the method, the more you will start to see how it can be applied to solve tough problems and create all sorts of breakthroughs in the world around you. You’ll find your eyes open to a whole new world of innovation.”
Simon & Schuster; Publication Date: June 11, 2013
ISBN: 9781451659252
E-book: 9781451659306
Price: $28.50
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