Academic Focus: City University London
A survey from IBM’s Institute for Business Value shows that CEOs value one leadership competency above all others – creativity. It is therefore timely that the City University London formed its Centre for Creativity with a goal of becoming the UK leader in the teaching, research and transfer of creativity in professional practice, ranging from informatics and engineering to business and the arts. City is already a world-class centre of applied creativity research through activities in informatics, business, psychology, music and the arts.
To achieve this objective it aims to achieve the following 3 sub-objectives: