Language and Innovation
Language and innovation are inseparable. Language puts meaning to our ideas, be it spoken, written, or symbolic. We convey ideas to others which is essential in corporate innovation. Innovation would be nearly impossible if we did not have language.
If you want to improve your innovation effectiveness, improve your use of language. Structured innovation methods help regulate our thinking and channel the ideation process. At the moment immediately before we innovate, we hold in our minds a pre-inventive form or structure that has yet to be understood. It is at that exact moment we conjure up words and associations to attach to the pre-inventive form. It is this process of linking objective facts and judgments to the pre-inventive form that transforms it to an inventive form – an idea.
Here is a step-by-step approach how language is used in innovation: