Посты с тэгом: creativity method

Are You an Innovator? Take the Quiz

Published date: April 18, 2016 в 3:00 am

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Place a check mark beside the statement you agree with most.
1.     A. Innovation occurs by adding features to a product.
B. Innovation occurs by taking features out of a product.
2.     A. Innovation is finding problems that are solved by hypothetical solutions.
B. Innovation is finding solutions to difficult problems.
3.     A. I am more likely to innovate when I work alone.
B. I am more likely to innovate when I work in a group.
4.     A. Innovation is more about creating novel ideas.
B. Innovation is more about selecting the best ideas.
5.     A. When I innovate, I “brainstorm” ideas out of my head.
B. When I innovate, I apply patterns to find ideas.
6.     A. Innovating is predictable and not risky.
B. Innovating is unpredictable and risky.
7.     A. The ability to innovate is a gift that you are born with.
B. The ability to innovate is a skill that you can learn.
8.     A. I prefer ambiguity when pondering new ideas.
B. I prefer clarity when pondering new ideas.
9.     A. The Post-It Note is a good example of innovation because it was spontaneous.
B. The Post-It Note is a bad example of innovation because it was spontaneous.
10.     A. I feel responsible for innovating new ideas.
B. I feel others are responsible for innovating new ideas.
11.     A. Innovating is a random, improvisational, back-and-forth experience.
B. Innovating is a systematic, linear experience.
12.     A. Constraints on resources like time and money drive innovation.
B. Constraints on resources like time and money inhibit innovation.
13.     A. Homogeneous groups are more likely to innovate.
B. Diverse groups are more likely to innovate.
14.     A. Innovation can be scheduled. It can occur anytime I want.
B. Innovation cannot be scheduled. It occurs randomly.
15.     A. Innovation is an unstructured process.
B. Innovation is a patterned, “templated” process.
Scoring:
For odd numbered questions, give yourself one point for each “B” statement.
For even numbered questions, give yourself one point for each “A” statement.
How do you rate? Here is a general guideline:

  • 11 to 15 points: Consider yourself an innovator.
  • 6 to 10 points: Innovating is a mixed bag for you, but you may be headed in the right direction.
  • 0 to 5 points: Innovation is a mystery to you. Consider formal training.

10 Valentine’s Day Surprises Created With S.I.T.

Published date: February 14, 2016 в 1:01 pm

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Today is Valentine’s Day, and to celebrate, here are ten creative ways to show how much you love your partner. I generated some of these for a TV interview yesterday on FOX19-WXIX morning news is Cincinnati. They wanted me to share how to use S.I.T. to be more creative on this special day. So here is my extended list:
1. Flowers are very common on Valentine’s Day, with the most common gift being a dozen long-stem red roses. So to be more creative, apply the Division Technique. Divide the 12 roses into single versions, each in their own vase. Place them throughout your home. That way, you get twelve little surprises instead of one big one.
2. Building on the first idea, place eleven of the roses throughout your home, but hide or hold on to the 12th rose (the Subtraction Technique). When your partner realizes there are only eleven, he or she will wonder where the 12th rose is. That’s the time to place it somewhere strategically (hint: pillow) or give it to your partner directly. Nice touch!
3. I love the Task Unification Technique for challenges like this. I like to pick a component in the home randomly and force it to take on an additional job. These ideas that leverage a resource in the immediate environment (Closed World) tend to create surprising, forehead-slapping ideas that make you utter, “Gee, why didn’t I think of that?” For example, take the garage door. Imagine taking your traditional Valentine’s Day card and taping it to the bottom of the garage door so that when she opens it, the card will dangle invitingly from the bottom. Clever!
4. Here’s another example of Task Unification. Take shaving cream and draw a big heart with the words, “I love you” somewhere fun like the inside of your shower (make sure it’s on the inside or you’ll be in big trouble.)
5. Food is another way to inspire love. Instead of making a plain old salad, try taking tomato and mozzarella cheese slices and make a heart shape on the plate. Easy, cheap, and one of those little touches your partner will appreciate.
6. I found this idea on the Internet, but I love it anyway because it demonstrates the Multiplication Technique so well. Take a bunch of different size envelopes or perhaps boxes and place them inside one another (like Russian nested figures). In the last one, place your favorite love poem. Maybe corny, but it works!
7. We have a computer in our kitchen, and I love to use the screensaver function to surprise my wife with fun and loving things (especially if I’m in trouble from something!!). Try this by placing a big heart shape on the screen, perhaps with an image of the two of you together (wedding photo?). It’s a winner every time.
8. Building on that idea, change her screensaver or background photo on her smartphone to show an old, nostalgic photo of the two of you. (Be sure you have a way to get her previous image on there, though, or you’ll have a problem).
9. Attribute Dependency is a great pattern seen in the majority of innovative products and services. As one thing changes, another thing changes. Here’s how to use it. Create a special smartphone playlist of all love songs. Put it in her library (when she’s not looking). Show it to her after she gets out of the shower where you placed the big shaving cream heart shape. Play it for her. You’re gonna have a good day!
10. Perhaps because I use dry erase markers so often in my work (teaching, speaking, facilitating), that I just love them. You can use them to write on lots of surfaces, and they can be erased just like on a white board. So take a (red) marker, and place loving messages all around the house on glass surfaces – bathroom mirrors, microwave winder, car window – you get the idea.
Have fun and enjoy the day!

The Three Faces of Attribute Dependency

Published date: October 26, 2015 в 3:00 am

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When using the Attribute Dependency technique, you’ll reach a point in the function follows form process where it’s time to make adaptations to your concept. That’s where you try to improve the concept and put more definition around it.
One way to make adaptations with Attribute Dependency is to change the type of dependency. There are three ways to do it: passive, active and automatic. Think of these as what has to happen within the product or service for the dependency to take place. Let’s look at each type.
Passive dependencies, just as the name implies, are passive. Nothing has to happen for the dependency to take place. There doesn’t need to be an intervening element to cause the dependency.
Look around and you will see that many products and services are examples of passive dependency. Here is a simple example of mixing bowls that come in different sizes.
Now you may ask, “Is this really an example of the attribute dependency pattern?” It certainly is. As one thing changes another thing changes. In this case, as the needs of the user change, the size of the bowl changes. It’s a passive dependency, though, because the bowls simply exist in various sizes and shapes. In fact, any product that comes in different sizes such as clothing, hardware items, even homes are examples of passive attribute dependency.
But some dependencies require an active, intervening element to cause them to occur. A very simple example is Happy Hour, when the price of drinks in a bar is reduced. But for this to happen, somebody has to do something. That active element, of course, is the bartender. At the appointed happy hour, let’s say 5 o’clock, the bartender simply lowers the price of the drinks presumably for an hour. Then again at 6 o’clock, the bartender raises those prices back to their normal level. Because of the active intervention, we call this an active dependency.
TransitionAnd finally, we have automatic dependencies. These are unique because they happen, as the name implies, automatically. The product or service is designed so that as one thing changes, the product automatically changes by itself without some intervening third-party element to make that change.
Transition sunglasses are one of the best examples of an automatic dependency. As the brightness of the light changes, the lens automatically darkens in response to that change.
Products that have this type of dependency seem almost smart. They know when it’s appropriate to change in response to some other variable, either an internal or external. The consumer doesn’t have to do anything because the product does it all by itself.
How do you know which type of dependency to use? It depends on a lot of factors such as how much convenience you want to deliver to the customer. Is it technically feasible to create a particular dependency? For example, your engineers might be able to make a mixing bowl that automatically expands as you put more things in it. But that also adds a lot of cost and complexity. It’s probably a lot easier for the customer just to grab the right size bowl to make a cake.
It also depends on how much control you may need in a situation. Do you want the customer or another person making the change? Look back at the happy hour example. You could create a cash register that automatically adjusts the price of drinks based on the time of day. The bartender wouldn’t have to think about. You would have complete control over the prices throughout the day.
Passive, active, and automatic. That’s three ways to give your customers very cool products with the Attribute Dependency technique.

Innovation That Shapes Who We Are

Published date: September 21, 2015 в 9:35 am

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When you try on a new piece of clothing, like a shirt or a new jacket, what do you see when you look in the mirror? If you’re like most consumers, you’re not looking at the clothing. Rather, you’re looking at yourself and thinking about how that new clothing fits the image of the person you are or want to become.
As a innovator, you need to understand this very important aspect of consumer behavior called personality. Your customers are complex, and their mental make-up affects everything they do in terms of shopping, buying, and using your products.
Personality is the collection of individual traits and characteristics that make each of us unique. Now the study of personality is highly complicated with many different theories and approaches. But for innovators, one personality factor you must understand is known as the self-concept. Self concept is a person’s ideas and feelings about himself or herself. We live our lives shaping and influencing it.
Each of has more than one concept of ourselves. The real image is how people actually see you. Your self image is how you see yourself regardless of how others view you. And your possible self is what you aspire to become one day. It’s like an ideal self image. Possible self also goes the other direction. Sometimes we hold an image in our head of what we want to avoid becoming. For example, we want to avoid becoming a bad parent or friend.
These self images can change depending on where we are and who we’re with. Your self image might be a lot different at home with your family than it is at work, for example.
As a innovator, you can use these self images in several ways. First, you can build products and services that help people enhance one of these images. Research shows people try to influence most how others see them, so people buy products that are impressive to others. An innovation method like SIT, for example, can be used to point you in this direction. The Task Unification Technique in particular can be deployed in a way that forces you to seek benefits related to the consumer’s self image.
Or, you can appeal to how customers see themselves in their own eyes. If they consider themselves very handy around the house, you can offer tools and other products that help them be great at it. If you want to appeal to customers striving to get ahead in life, you can offer self improvement products and services that let people pursue their dreams.
The self concept is also a very useful way to perform market segmentation. Segmentation is grouping people around at least one common characteristic. A particular type of self image could serve as a way to segment and target customers in your marketing plan.
Finally, innovators need to understand their customer’s self image so they can appeal to it in communications such as advertising or product packaging. Let’s go back to our handyman example. If you wanted to reach this target audience, you would show a commercial featuring a handyman at work using your inventions and doing a great job with it. All the handymen out there will identify with the commercial because it’s telling us that your products will reinforce my self concept as a handy person.
People consume products and services to make themselves happy, and a big part of that is feeling happy about who you are. Innovators don’t just create products. They help consumers shape the person inside. And that’s a very special role.
 

Master the Method: Innovation Suite #18

Published date: August 11, 2015 в 3:13 am

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I invite you to join the upcoming Innovation Suite  in San Francisco, November 16-18, 2015.
Innovation Suite brings together executives from around the world to share their business innovation experiences and to learn how to embed a culture of innovation within their teams and organizations.
This time around, the event will have two specialized tracks: one for Innovation Users, and another for Innovation Architects. In the Innovation User track, participants will learn how to develop an innovative mindset and learn practical tools for approaching routine work differently.
In the Innovation Architect track, participants will learn how to set up the right structure, gather the right people, and develop the right processes and mechanisms in order to embed innovation in their team, department or whole organization.
Register before August 20 to receive a 10% discount Please contact SIT LLC with any questions.
 

INNOVATE! – The App That Facilitates S.I.T.

Published date: June 1, 2015 в 7:11 am

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The Innovate! Inside the Box app for iPad facilitates the use of Systematic Inventive Thinking. It explains each of the five techniques and allows users to generate creative ideas and innovations on demand.
To Use the App:
Go to How to Use the App on the Homepage to read about Systematic Inventive Thinking.
You can review how each technique works by going to Learn a Technique.
Then, go to My Innospace and look at the sample project, Refrigerator, under Current Projects. Review the Ideas List for examples of ideas generated with each technique.
You may recognize some of these from this course.
App4Go to New Innospace and create a new project. Enter the Name of product or service you want to innovate. Enter a Description of the project and hit Enter.
Next, enter the Components and Attributes of the product or service.
Select one of the five techniques to apply to the new project. You can select a technique, or select the “I’m Feeling Lucky” option.
Then step through the two buttons shown here to read each of the Virtual Products that the app creates. Use Function Follows Form to identify potential innovations. Capture new ideas discovered.
App7Enter a name of the idea. Enter a description of the idea. List the benefits. Add notes if needed, then hit Done
You can share your ideas via email, Facebook, or Twitter.
Of course, it’s always a good idea to backup your projects by going to the More link.
The innovate app is a great way to help you stay organized when you’re applying Systematic Inventive Thinking.

The Creative Versatility of the Task Unification Technique

Published date: May 25, 2015 в 2:16 pm

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It’s hard for me not to play favorites when it comes to the five creativity techniques of the SIT method. After all, they’re just like children – each is unique with their own potential and personality. But when it comes to versatility, the one that may do it the best is Task Unification. It tends to produce ideas that are both clever and resourceful, often harnessing resources in the immediate vicinity of the problem in a unique. These ideas tend to make you slap your forehead and say, “Gee, why didn’t I think of that?”
Task Unification is defined as “assigning an additional job to an existing resource.” That resource could a component within the product or service, or something else nearby. Here are three very different examples, but each one clearly exhibits the Task Unification pattern.
The Aivvy Q is a pair of headphones that keeps your music within the unit itself. There’s no need to plug into an external player or smartphone. Here’s how it works:

The next is called Nerdalize. It works by taking heat from computer servers and using it to heat homes. Take a look at this short video.

And finally, here is Bioconcrete. It uses bacteria to heal itself in case it cracks. If that happens, the bacteria  germinate, multiply and feed on the lactate, and in doing so they combine the calcium with carbonate ions to form calcite, or limestone, which closes up the cracks. Take a look:

Now THAT is versatile!
Learn all five techniques at Lynda.com.
 
 
 
 

Innovation Sighting: The Cashless ATM Machine

Published date: April 13, 2015 в 3:00 am

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Who would use a cashless ATM? It seems like a ridiculous idea, because that’s the whole point of using an ATM – getting cash.
That will all change with the RTM (Retail-Teller-Machine). It works just like an ATM. Instead of dispensing cash, the RTM prints a secure ticket that is exchanged for cash. RTMs are located inside any store and provide a full range of Banking services.
Aravinda Korala, KAL’s CEO said: “RTMs are low-cost authorization-machines that are ideal for in-branch use. The customer can take his time to browse the bank’s services, read any available targeted messages, speak to a video teller and make a final transaction selection without pressure, and then commit his choice to a secure voucher. This voucher can then be fulfilled in a few seconds, either automatically at a Teller Cash Recycler/ATM or manually at a teller.”
It’s a perfect example of the Subtraction Technique, one of five in the innovation method, Systematic Inventive Thinking (SIT). It’s also a great example of the Closed World Principle. Here’s how it works:

To get the most out of the Subtraction Technique, you follow five steps:

  1. List the product’s or service’s internal components.
  2. Select an essential component and imagine removing it. There are two ways: a. Full Subtraction. The entire component is removed. b. Partial Subtraction. Take one of the features or functions of the component away or diminish it in some way.
  3. Visualize the resulting concept (no matter how strange it seems).
  4. What are the potential benefits, markets, and values? Who would want this new product or service, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge? After you’ve considered the concept “as is” (without that essential component), try replacing the function with something from the Closed World (but not with the original component). You can replace the component with either an internal or external component. What are the potential benefits, markets, and values of the revised concept?
  5. If you decide that this new product or service is valuable, then ask: Is it feasible? Can you actually create these new products? Perform these new services? Why or why not? Is there any way to refine or adapt the idea to make it more viable?

Learn how all five techniques can help you innovate – on demand.

Innovation Sighting: Tales of Things

One way you can use the Task Unification Technique is to make an internal component take on the function of an external component in a Closed World. In effect, the internal component “steals” the external component’s function.
Five universities in the United Kingdom got together and created a way for people to add stories to their own treasured objects. The treasured objects have the additional task of relating their stories to others. Future generations will thus have a greater understanding of a family heirloom’s past. They can even track their heirlooms after they have passed them on to the next generation. These objects will also be able to update previous owners on their progress through a live Twitter feed.
This project was dubbed Tales of Things, and includes both a software application and an online service that allow you to share and follow the “life stories” of personal objects. Tales of Things adds value to people’s lives in two ways: First, people have a way to assign more significance to their own possessions. Second, as people place more importance on the objects that are already parts of their lives, family and friends may think twice before throwing away something, and instead try to find new uses for it.
Here’s how it works. By photographing an object and attaching a QR code to the object, you enable anyone to scan it using a smart phone or other mobile device, and immediately view its history; read stories, tips, or advice about it; and attach his or her own notes, photos, video, or audio to it.
What’s the point of this? Imagine that your grandfather gives you an antique hammer that has been in the family for generations. Your great-great grandparents used it to build their home. Your great grandfather used it to hammer nails into the frame of the four-poster bed in which your parents still sleep. You treasure the object—and, even more, the fact that with it your grandfather gave you a written history of the hammer, a history that family members had been carefully preserving for more than a hundred years. Time passes. You use the hammer to build your kids a playhouse, to construct a dog kennel for your beloved golden retriever, and for other projects. Like your ancestors, you take time to write down for your children all the special stories related to the hammer. Then you give it to your son. You also hand him the historical record—by this time, almost two hundred pages long—and request that he continue the tradition. Tales of Things makes this sort of legacy not only possible but also easy.
Tales of Things uses Task Unification: taking a task (recording and passing on family stories about the hammer) that was formerly performed by an external component (ancestors) and assigning it to an internal component (the hammer itself ). In effect, the internal component steals the task from the external component.
The founders of Tales of Things have big plans for the future. They are especially interested in getting businesses hooked on the idea. They believe that companies will be able to use the service to engage customers at a deeper level than is now possible. Consumers can share with one another opinions and tips about products. Industries with vibrant secondary markets—say, automobiles or industrial equipment—can document the life cycle of a given car or table drill.
 
 
From “Inside the Box: A Proven System of Creativity for Breakthrough Results”
 
 

Contradictions: A Pathway to Creativity

Published date: March 30, 2015 в 5:49 am

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Some people regard the Spanish Civil War as a romantic war, one in which many idealistic men and women were prepared to sacrifice their lives for what they perceived as the social good. But as Hector, Prince of Troy, said, “There is nothing poetic in death.” In less than three years (from July 17, 1936, to April 1, 1939), an estimated five hundred thou- sand people lost their lives. In addition to the actual combatants, tens of thousands of civilians were killed for their political or religious views. Even after the war, the victorious Fascists persecuted sympathizers of the vanquished Republican regime, driving up the death toll further still.
This bloody war is often called “the first media war” due to the fact that so many writers and journalists—many of them foreigners— observed and wrote about it firsthand. Some even participated actively in fighting alongside the anti-Fascist forces, including, most famously, Ernest Hemingway, Georges Bernanos, George Orwell, and Arthur Koestler. For this reason, we know many more details about this war than about earlier wars. One story in particular is striking because of what it teaches us about people’s resourcefulness when faced with a seemingly unsolvable challenge.
At one stage during the war, the Fascists took control of southern Spain, driving the Republicans into the hills outside a town called Oviedo. A group of two thousand Republicans, consisting of both civilians and civil guards led by Captain Santiago Cortés González, re- treated to the monastery of Santa Maria de la Cabeza, located on a hill overlooking Andujar, a small town near Córdoba.
The Fascists were led by a “tough and murderous” officer who was notorious for taking no prisoners. As the enemy troops closed in upon him, Cortés González knew better than to surrender. Instead, he fortified the monastery, ed his people into it, and prepared to fight to the death. The Republican forces endured a long, hard siege that lasted for months. Initially food, ammunition, and medicine were parachuted into the monastery by airplane. But soon this supply lifeline was threatened by a shortage of parachutes. Imagine this situation: You’re surrounded by enemy forces, with no way out and no way in. The only method of landing necessary supplies is by air. Yet you have no para- chutes. What do you do?
We have no documentation on whose flash of inspiration led to the unconventional solution. But we do know that at a certain stage, the pilots flying the supply planes began attaching supplies to live turkeys. That’s right: turkeys. The birds flapped their wings as they fell, slowing their descent and assuring safe delivery of the supplies—as well as fresh turkey meat—to the men under siege.
This story had a happy ending, as war stories go. Colonel Carlos García Vallejo raised twenty thousand Republican troops who marched upon Andujar and successfully crushed the Fascists, ending the siege. Although Cortés González himself died of wounds inflicted during the battle, today he is regarded as one of Spain’s most celebrated heroes.
War stories are a tragic and dark legacy of our ancestors’ past follies. But they also provide rich material for understanding human resourcefulness—especially resourcefulness under highly stressed and constrained situations. We can analyze the structure of these creative ideas while still praying that one day our knowledge of war will be confined to history books. In the example above, the solution came from inside the Closed World. Task Unification was used in a clever and unexpected way. The turkeys’ primary task was to be consumed. But their additional task was to flap their wings carrying medicine and supplies to the ground softly.
A contradiction exists when a particular situation contains features or ideas that are connected yet directly opposed to one another. When we call something (or someone) inconsistent, we typically mean that a contradiction exists. In the case of the Spanish Civil War, the contra- diction was the conflict between parachuting more supplies (needed by the troops) and the requirement to use fewer parachutes (because of the shortage).
Our typical reaction to a contradiction is, understandably, confusion or dismay. We become perplexed, anxious. We usually feel that it is impossible to get around the contradiction because it signals a dead end. And because this reaction to contradictions is so intense, we have a strong desire to avoid them, to purge our lives of them. After all, a contradiction is an acute signal that something is completely wrong.
Paradoxically (here’s a contradiction for you!) spotting a contradiction within a Closed World is a very exciting moment, because it fuels enormous creativity: contradiction is a blessing. It is a pathway to creativity.
One of the goals of our book is to help you swiftly transform your negative reaction to contradictions to one of delight. You’ll learn how to identify contradictions and why you should always consider yourself lucky when you discover one. As you’ll see, behind every contradiction is an untrodden path that leads directly to options and opportunities that may not have been considered.
 
From “Inside the Box: A Proven System of Creativity for Breakthrough Results

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