Посты с тэгом: Ross School of Business

Zachary Campau is an MBA candidate at the Ross School of Business at the University of Michigan who I met last week while lecturing there.  He was intrigued by Systematic Inventive Thinking, and he emailed me with a proposition.  He noted that I preach a lot about the value of team innovation, but I don’t practice what I preach.  He noticed in my LAB series that I innovate alone, thus not taking advantage of the power of collaboration.  He was right.  So I accepted his offer to join me in my next LAB posting…this one.

We decided to innovate a computer keyboard using the Attribute Dependency tool.  But there is more to the story.  We did this all via phone while he was in Ann Arbor and I was in Naples, Florida on holiday.  In fact, I decided to multi-task by both innovating with Zach while doing one of my favorite pastimes: fishing.  My ultimate dream was to create a BIG innovation while simultaneously catching a BIG fish.  Of course, luck would determine the ultimate outcome.  The big innovation was something I could count on happening.  Fish, on the other hand, tend to be less cooperative.