Посты с тэгом: systematic creativity

New Tricks for Old Dogs: The Task Unification Technique in Surgery

Dr. Steven Palter’s patient began to cry. Not because of the sharp pain that suddenly shot through her abdomen—after years of suffering she was used to that—but from sheer and utter relief. The Yale University fertility specialist had precisely isolated the physical source of his patient’s chronic pelvic pain (CPP). “We got it!” Dr. Palter said elatedly, and immediately released the pressure he’d put on the spot inside her abdomen. “And we couldn’t have found it without you,” he told the woman. For years, she’d been in constant agony that prevented her from sleeping, holding a job, or maintaining even the semblance of a normal family life.
After the patient and Dr. Palter together had identified the location and source of her pain, the doctor made a “conscious pain map.” Immediately thereafter, Dr. Palter used this map to guide his surgery on his patient, using a laser to precisely remove the diseased tissue he could not see with his naked eye alone, finally relieving the woman from the endless rounds of physician referrals, diagnostic tests, and failed treatments.
Dr. Palter and his patient had embarked on a new kind of surgery called conscious pain mapping. As a member of the surgical team, it was the patient who identified the area of pathology.
This particular patient was extraordinarily lucky to have found Dr. Palter. Although 20 percent of women suffer from CPP at some point in their lives—with one of every ten outpatient referrals to gynecological specialists due to this condition—only 60 percent of cases are diagnosed accurately. Even fewer are treated successfully. Most CPP sufferers find their lives altered irrevocably because of the severity of the pain, and many struggle to cope with depression on top of the physical anguish.
CPP has also long frustrated physicians. Although some doctors have suspected that factors such as endometriosis and irritable bowel syndrome can cause CPP, it has always been difficult to make a definitive diagnosis. Seemingly diseased tissue would prove benign and vice versa. And without such a diagnosis, CPP is nearly impossible to treat.
Or was. Until Dr. Palter had his idea.
Before Dr. Palter’s innovation, the gold standard diagnostic tool had been laparoscopy. This involves inserting a small video camera through a small incision in a patient’s abdominal wall to get an internal view of her ligaments, fallopian tubes, small and large bowels, pelvic sidewalls, and the uppermost portion of the uterus, or fundus. But since CPP pain occurs often in seemingly normal tissue, it frequently can’t be detected using visual clues alone (the wrong color, unusual spots or texture, and so on). Therefore, laparoscopy results are at best ambiguous, can be a waste of time, and, at worst, lead to the removal of normal tissue that isn’t even responsible for the pain.
Dr. Palter decided to systematically map the inside of a patient’s abdomen by physically touching one spot after another until the patient felt pain. Once he isolated the spot, he could surgically remove the problematic tissue—and end the patient’s suffering once and for all.
What makes Dr. Palter’s process remarkable is that he performs it while the patient is awake and alert on the operating table. Laparoscopy is usually performed under general anesthesia, which knocks the patient out, and so the doctor must interpret the findings without her input. Given that CPP is a condition that is felt rather than seen, this has always significantly handicapped physicians. By using the patient’s own feedback to help with the diagnosis, Dr. Palter solved a medical challenge that has baffled doctors for generations.
Why did it take so long for someone to come up with this idea? In hindsight, Dr. Palter’s solution seems almost ludicrously obvious. He didn’t develop any new technologies. Nor did he take advantage of innovative drugs, or apply the findings of recent research studies. Dr. Palter made this creative leap using only existing tools and ideas.
As it turns out, Dr. Palter’s achievement is a perfect example of the creativity tool we call Task Unification. As with the other techniques, Task Unification allows you to routinely and systematically be creative by narrowing—or constraining—your options for solving a problem. You simply force an existing feature (or component) in a process or product to work harder by making it take on additional responsibilities. You unify tasks that previously worked independently of one another. In Dr. Palter’s new CPP treatment, for example, the patient is both patient and diagnostic tool. By unifying two tasks—requiring the patient to undergo the procedure and help detect the source of her abdominal pain—he achieved a creative breakthrough while staying well inside the proverbial box.
 
Copyright 2015 Drew Boyd

Innovation Sighting: Kitchen Ovens Using S.I.T.

Published date: January 12, 2015 в 3:00 am

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As a teacher, it’s always rewarding to see my students create ideas that eventually make it into the marketplace. Here are some great innovations for the kitchen oven that a group of students created last year, January 2014. Later, we’ll compare these to the new innovations announced by Whirlpool at the 2015 Consumer Electronics Show.
1. SIT Technique: Task Unification / Multiplication – “A range that is also your recipe”.
BacksplashDescription: A “smart” range provides you access to a database full of real-time digital cooking classes and assists with temperatures and timing to help you master complex recipes. Weight sensors ensure just the right ingredients are taken. Diabetic, healthy, authentic Indian and Italian modes (and countless others) help you master every style!  Think you have the chops to create a truly unique recipe? The Kitchen Coach also works in reverse, capturing and recording settings, ingredients, & portions that made your dish amazing. Share your success with your friends through social media, so they to can enjoy your meal
2. SIT Technique: Division – “Divide the control panel off the oven.” Attribute Dependency Change – “As your dinner circumstances change, your cooking mode changes.”
RemoteDescription: The Masterchef Smart Remote equipped stove features a user interface  that can be removed entirely and conveniently relocated to anywhere in your home or kitchen, to help you keep watch of your dish’s vital statistics anywhere you are  The Masterchef Social Timer informs Entertainers as to gaps in heating and stirring, to facilitate chef mingling, and allows for oven settings to be defined by a moving-target meal time.
3. SIT Technique: Subtraction – “A range with no grates”
Range topDescription: An oven range with no grates or exposed conduits – a large flat surface like any other counter top that, unlike a glass-top oven, can also serve as a kitchen island or bar, even while in use.  Non demarcated range space allows for cooled storage bins to live under breaks in the Island’s low profile griddle top. No longer must the range top be a no-mans-land on your counter.  No longer must the chef toil tirelessly in the kitchen, alone, while the party keeps its distance.  Made for entertainers, this kitchen island-sized griddle top is divided into quadrants.  Use all 4 quadrants and you have a Benihana-style theater of stir-fry.
These are just a few of the many in the students’ Dream Catalog project for this course. Click to download the entire catalog.
Now let’s take a look at what industy giant, Whirlpool, announed at the 2015 CES, a full year after the students developed their ideas using SIT.

Congratulations to my students, Jared Gosnell, Dave Heyne, Qi Jiang, and Eva Lutz for innovating the future!

Entrepreneurship Education Forum Webinar Series

Published date: December 15, 2014 в 3:00 am

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On December 3, 2014, the first session of the Entrepreneurship Educators Forum Webinar Series took place. The vision for the project is to create a meeting place for the community to discuss the challenges of teaching entrepreneurship, and to build an open-source platform that will enable us to collect, curate and share knowledge, teaching materials and tools that will help us guide our students effectively. Bill Aulet opened the session with a review of a roadmap for entrepreneurship education at MIT that divides the process into three main stages – nucleation, product definition and venture development.
According to the plan, entrepreneurship education should be structured as a set of modular “buckets” or “tiles” of knowledge, skills and tools that are grouped under the three above mentioned stages. Having identified four student personas with different interests, motivation and needs we are able to recommend a pathway of learning through the tiles that will best meet their aspirations. For example, a “ready to go” entrepreneur who has an idea and a strong team does not need to go through ideation and team-building activities, but needs to dive deeply into product-market fit and primary market research, and then also acquire the knowledge for “Venture Development”.
After discussing MIT’s overarching program, it was time to start our deep dive into the different topics. Each session, we plan to do that with one or two. The goal is to identify the thought leaders and experts in each area beforehand, so they can share their knowledge and initiate a discussion through the webinar series. In this first session, naturally, we started with ideation.
Here is a replay of the session.

Drew Boyd, a 30-year industry veteran who is now Executive Director of the MS-Marketing Program at the University of Cincinnati and co-author of the book “Inside the Box” joined us to present the Systematic Inventive Thinking (SIT) approach to creativity. The methodology is based on academic research in creativity carried out by Prof. Jacob Goldenberg, Drew’s co-author.
The main pillars of the approach are five techniques that can be applied to existing products/services, to produce new forms that may become valuable inventions. In this case, it is “Function follows form” – we do not start by looking for a problem, but rather find a solution, then look for problems that it may help solve and assess the feasibility of actually developing it. The techniques are based on specific, common patterns that Prof. Goldenberg identified by studying innovative products. Moreover, his research showed these patterns to be quite reliable predictors of market success.
The basic notion is that systematically and intentionally applying the patterns as structured templates to existing products and services will produce a multitude of potential innovative products. The techniques are: Subtraction, Division, Multiplication, Task unification, and Attribute dependency. Drew provided a couple of examples for “task unification”: a barcode sticker for fruit that dissolves in water releasing a special fruit washing detergent, and a baby pacifier that is also a thermometer.
The webinar series is targeted at educators at universities with programs in the innovation, design, and entrepreneurship spaces.

Philips Selects Revolutionary Voice Recognition Software from VoiceItt as Winner of Annual Innovation Fellows Competition

Published date: December 8, 2014 в 3:00 am

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Philips North America announced VoiceItt, developer of the voice recognition software TalkItt, as the grand prize winner of the second annual Philips Innovation Fellows competition, in partnership with global web-based crowd funding site Indiegogo, recognizing the company and technology as the next meaningful innovation in health and well-being.
According to the National Institute of Health, approximately 7.5 million people in the United States alone have trouble using their own voices.  TalkItt empowers people with motor, speech or language disorders to easily communicate. By recognizing the user’s vocal patterns, the app will translate unintelligible pronunciation from any language into understandable speech via a smartphone, tablet or computer.
“We are honored that Philips and its employees – who strive to create meaningful innovations in the area of health and technology every day – have recognized our efforts to help people live more fulfilling lives,” said Jessica Eisenberg, Marketing Manager, VoiceItt. “Winning Philips Innovation Fellows will help us change the lives of individuals living with speech disabilities caused by medical conditions, such as Amyotrophic Lateral Sclerosis (ALS), Cerebral Palsy, Alzheimer’s disease and Parkinson’s disease, as well as their family members, caregivers and friends, who communicate with them daily.”
VoiceItt, which was selected from among five finalists as the contest winner by Philips employees, will receive $60,000 in prize money, in addition to the $25,235 it raised through the contest’s presence on Indiegogo during the crowdsourcing phase of the competition. Along with the monetary prize, VoiceItt will receive mentoring from Philips executives and relevant business leaders.
“VoiceItt’s mission to give a voice to those who struggle to speak because of a medical condition embodies our vision for meaningful innovation,” said Brent Shafer, CEO of Philips North America. “The potential of TalkItt to improve so many lives resonated with our judging panel and our employees, and we’re honored to name them the winner of our second annual Innovation Fellows competition.”
Last year, Philips named Fosmo Med the grand prize winner of the inaugural Philips Innovation Fellows competition. Fosmo Med’s Maji Intravenous (IV) saline bag creates a sterile solution through reverse osmosis from any water, clean or dirty. The product has currently completed the R&D phase and request for determination has been submitted to the FDA. Once approved, Maji could be used for treating diseases, such as cholera, in disaster regions and developing countries worldwide.
Philips practices what it preaches. It is featured in Inside the Box: A Proven System of Creativity for Breakthrough Results for its use of the Subtraction Technique in creating the Slimline DVD player.
“The Philips Innovation Fellows competition has provided credibility for our cause, ultimately raising our profile among investors,” said Ben Park, CEO and founder of Fosmo Med. “After working closely with Philips executives, it became clear that we shared the same goal: creating technology that saves and improves lives. This competition equipped us with the resources needed to finish our R&D efforts and prepare for the FDA phase of the project, which will bring us one step closer to market.”

The Power of Patterns That Guide Our Thinking

Could creativity be as simple as following templates? In 1914 psychologist Wolfgang Köhler embarked on a series of studies about chimpanzees and their ability to solve problems. He documented the research in his book The Mentality of Apes. In one experiment, he took a newborn chimp and placed it in an isolated cage, before the newborn saw or made contact with other chimps. He named her Nueva.
Three days later, researchers placed a small stick in the cage. Curious, Nueva picked up the stick, scraped the ground, and played with it briefly. She lost interest and dropped the stick.
Ten minutes later, a bowl of fruit was placed outside of her cage, just out of Nueva’s reach. She reached out between the bars of the cage as far as she could, but to no avail. She tried and tried, whimpering and uttering cries of despair. Finally, she gave up and threw herself on her back, frustrated and despondent.
Seven minutes later, Nueva suddenly stopped moaning. She sat up and looked at the stick. She then grabbed it and, extending her arm outside of the cage, placed the end of the stick directly behind the bowl of fruit. She drew in the bowl just close enough to reach the fruit with her hand.
Köhler described her behavior as “unwaveringly purposeful.” Köhler repeated the test an hour later. On the second trial, Nueva went through the same cycle as before—displaying eagerness to reach the fruit, frustration when she couldn’t, and despair that caused her to give up temporarily—but took much less time to use the stick. On all subsequent tests, she didn’t get frustrated and didn’t hesitate. She just waited eagerly with her little innovation in hand.
Three-day-old Nueva created a tool using a time-honored creativity template, one of many used by primates—including man—for thousands of years. That template: use objects close by to solve problems. Once she saw the value in this approach, Nueva began using it over and over again.
Patterns play a vital role in our everyday lives. We call them habits, and, as the saying goes, we are indeed creatures of them. Habits simplify our lives by triggering familiar thoughts and actions in response to familiar information and situations. This is the way our brains process the world: by organizing it into recognizable patterns. These habits or patterns get us through the day—getting up, showering, eating breakfast, going to work. Because of them, we don’t have to spend as much effort the next time we encounter that same information or find ourselves in a similar situation.
Mostly, without even thinking about them, we apply patterns to our everyday conventions and routines. But certain patterns lead to unconventional and surprising outcomes. We especially remember those patterns that help us solve problems. Patterns that help us do something different are valuable. We don’t want to forget those, so we identify them and “codify” them into repeatable patterns called templates. You could say that a template is a pattern consciously used over and over to achieve results that are as new and unconventional as the first time you used it.
Even chimpanzees like baby Nueva can follow templates once they see the value. She used the stick to retrieve the fruit. Her template became “use objects close by for new tasks.” In fact, apes are quite good at this particular template; as Nueva did intuitively, they constantly use objects in their environment for unconventional ends. For example, they place sticks inside anthills so that ants crawl onto the stick for easy eating. Dr. Köhler’s research showed that apes not only find indirect, novel solutions but also overcome their habitual tendency to use direct approaches. They “repattern” their thinking. They generalize the pattern so that it becomes usable in a variety of scenarios.
Patterns boost our creative output no matter where we are starting from on the creativity scale.

Holiday Innovation: The SIT Patterns in Christmas Gifts

Published date: November 24, 2014 в 3:00 am

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‘Tis the season for catalogs, and my favorite is Hammacher Schlemmer, America’s longest running catalog, “Offering the Best, the Only and the Unexpected for 166 Years.” I was curious to see if I could spot any of the five patterns of the innovation method called Systematic Inventive Thinking (SIT). With eighty seven pages of cool gifts in the catalog, it wasn’t hard at all. The hard part was deciding which ones to choose. Here are my favorites:
Faceless_watch1. SUBTRACTION: The Subtraction Technique works by removing a component, preferably an essential one, then working backwards to imagine what benefits are created by just the remaining components.

The Gentleman’s Faceless Watch (page 56)
This is the watch that tells time with LEDs built into the band. Blending seamlessly into the watch’s stainless steel links, the four disguised LED sets are only detected when they illuminate to form 1/2″ H digital numbers at the press of a button. The top row displays the hour and the lower row the minute; the press of a button switches the view to month and day. The stainless steel band features a durable electroplated finish. Includes two additional links.

Table tennis hands2. MULTIPLICATION: The Multiplication Technique works by taking a component of the system, copying it, but changing it in some qualitative way. Like Subtraction, you take this new configuration and imagine benefits that it could deliver.
The Table Tennis Hands (page 80)
These are the table tennis paddles that are worn like mittens, effectively turning your hand into a paddle. The mitt’s unconventional design eliminates the handle and spreads apart the front and back of the paddles, allowing your hand to slip between them. The paddle becomes a natural extension of your arm, resulting in greater ball control, faster volleys, an improved backhand, and more spin.
Call me gloves3. TASK UNIFICATION: The Task Unification Technique works by taking an existing component and assigning it an additional job (that of another component or some new task).
The Call Me Gloves (page 37)
These touchscreen winter gloves allow the wearer to wirelessly conduct cell phone calls by assuming the universal “call me” gesture. With a speaker inside the left thumb and a microphone inside the left pinkie, wearers simply hold the thumb to the ear and the pinkie to the mouth for convenient “two-digit” calling. The gloves pair wirelessly with a cell phone via Bluetooth technology and provide clear sound even 39’ from the phone. Buttons on the left cuff, easily maneuvered while wearing the right glove, answer or disconnect a call. To ensure users don’t have to choose between connectivity and warmth, conductive fibers woven into both thumbs and index fingers allow easy operation of a touchscreen while the gloves remain on.
Lego watch4. DIVISION: The Division Technique works by taking a component of the product or the product itself, then dividing it physically or functionally. You re-arrange the parts to seek new benefits.
The Customizable LEGO Timepiece (page 16)
This is the watch that incorporates the iconic universality of the LEGO system into its design using interchangeable bezels, straps, and multi-color links. The watch’s face pays homage to the classic building block with yellow and blue 2×2 brick façades that serve as subdials for displaying the day of the week and date. Red tick marks denote each hour and a yellow rim has an inscribed tachymeter for precise calculation of speed. The classic primary colors that have become synonymous with LEGO’s legacy are manifested in black, blue, and yellow bezel options and eight interchangeable red, yellow, blue, and green strap links.
Glasses5. ATTRIBUTE DEPENDENCY: The Attribute Dependency Technique works by creating (or breaking) a dependency between two attributes of the product or its environment. As one thing changes, another thing changes.
The Adjustable Focus Reading Glasses (page 9)
Unlike common reading glasses with one fixed magnification, this pair lets you adjust the focus of each lens with the simple turn of a dial. Using patented fluid-injection technology developed by a physicist at Oxford, the lenses comprise an elastic membrane held between rigid polycarbonate plates. As the dial on either side of the frame is turned, the elastic membrane bows inwards or outwards, subtly changing the magnification from -4.5 diopters to +3.5 diopters. Users can adjust each lens independently, and if their vision changes they can simply give the side dials another twist. The flexible nose pads ensure a comfortable fit, and the side knobs can be twisted off to lock in the magnification permanently.

Innovation Sighting: Subtraction in Email

The only thing worse than having too many emails is getting very long ones. When I open an email and see a long-winded message followed by a chain of other emails that have to be read as well, I dread it. After all, brevity is a virtue, and I value those emails that are short and efficient.

Now there’s a new app that helps manage the problem, and it is a great example of the Subtraction Technique, one of five in the innovation method, Systematic Inventive Thinking. It’s called “MailTime.” MailTime re-formats and summarizes your mails into a messaging conversation view. It redesigns the way you assign tasks helps you to track information easier.

I downloaded the app, and I love it. Here’s how it works:

Email replies are annoyingly formatted as a series of redundant transcripts, while text messages are nicely displayed as simple back-and-forth conversations. But MailTime makes work and personal email on your smartphone as quick, easy, and fun as sending text messages. MailTime features include:

  • CHAT BUBBLE FORMATTING: Read your email messages in an attractive “chat view,” while also retaining the ability to see the original email thread if desired.
  • ONE CLICK TO-DOS: Quickly assign to-do items for yourself and for others directly from your inbox, plus easily track the status of each pending task.
  • ‘TOO LONG’ EMAIL ALERTS: Just like Twitter prevents you from writing more than 140 characters, MailTime warns you if your email message is too long to be effective (but you can still send it if you want).

To get the most out of the Subtraction technique, you follow five basic steps:

  1. List the product’s or service’s internal components.
  2. Select an essential component and imagine removing it. There are two ways: a. Full Subtraction. The entire component is removed. b. Partial Subtraction. Take one of the features or functions of the component away or diminish it in some way.
  3. Visualize the resulting concept (no matter how strange it seems).
  4. What are the potential benefits, markets, and values? Who would want this new product or service, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge? After you’ve considered the concept “as is” (without that essential component), try replacing the function with something from the Closed World (but not with the original component). You can replace the component with either an internal or external component. What are the potential benefits, markets, and values of the revised concept?
  5. If you decide that this new product or service is valuable, then ask: Is it feasible? Can you actually create these new products? Perform these new services? Why or why not? Is there any way to refine or adapt the idea to make it more viable?

Learn how all five techniques can help you innovate – on demand.

Entrepreneur’s Library: Episode 5 – “Inside The Box” by Drew Boyd

Published date: October 13, 2014 в 3:00 am

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Listen to the Entrepreneur’s Library: Episode 5 – “Inside The Box” by Drew Boyd (17 minutes):

The EL Podcast Episode 5

Q: Will you take just a moment to introduce yourself and tell us a little bit about you personally?
A: I’m a professor at the University of Cincinnati but I’m really a corporate guy. I’ve been in large organizations for over 30 years and 17 of those years were at the global healthcare company, Johnson & Johnson which is where I learned this method that the book is about.

Q: what was the inspiration for you behind writing Inside the Box?
A: It’s really inspired from two perspectives; one is my time at Johnson & Johnson. We were very desperate to find an innovation method to create new medical products and we spent millions of dollars looking for a method. Just by chance I happen to find out about this method called systematic inventive thinking and we realized immediately that it was special, that it worked very well and I continued to practice it over the last 12 years. A few years later I met my co-author Dr. Jacob Goldenberg, it’s his research that this method is based on. He and I became friend, started teaching and working together when he asked if I wanted to write a book together. Without even thinking about it I said ‘yes.’

Q: What would you say makes your book different from others regarding a similar topic?
A: Our book is the only book that details the method called systematic inventive thinking. Most of the books you deal with today on this topic are more about the why or how you execute innovation. Very few, if any, really deal with the how and that’s what companies want to know. We wrote the book with the intent to give people a way to understand creativity, understand the method, the cognitive tools of how you use your brain in a different way to produce novel ideas you weren’t likely to produce without the method.

Q: Give the reader a great explanation of what they are going to get out of this book
A: This book starts with an introduction to the method and so it’s essential that the readers read the introduction. In chapter one we dive into one of the most important principles called the closed world principle. The closed world is this imaginary boundary around where your product or services is being used. The closed world principle says that the farther away you have to go to import solutions to your problem, the less creative it’s going to be. In other words the most creative solutions are right under your nose.

Then the next five chapters detail each of the five techniques. Chapter two starts off with what’s called the subtraction technique. We finish the chapter with a specific list of steps you follow to use to subtraction technique and common pitfalls. We want people to avoid the routine mistakes that sometimes happen when using the technique. Chapter three is the division technique. This chapter tells some stories about the prevalence of this particular pattern and the many products and services that the division technique can produce. Chapter four is about the multiplication technique. Many innovated products have taken a component, created a copy of it but then changed the component into some counterintuitive non obvious way.

The fifth chapter is called new tricks for old dogs; it’s about the task unification technique. Many innovative products have taken a component of the product and then assigned it an additional job. This technique produces some amazing innovations. Chapter six is about the fifth and final technique. The title of the chapter is clever correlations, the attribute dependency technique. The majority of innovated products have taken an attribute of the product and created a dependency between them. In chapter seven we talk about what are called contradictions. A contradiction is when you have two opposing ideas that can’t exist at the same time. In this chapter we show people how just the opposite is true, that contradictions are a source of creative thinking and we do this by showing people how to use the five techniques to solve contradictions.

Our final chapter is called final thoughts and here we are really try to give people a sense that creativity is the way you make the world a better place. We want people to feel the sense of empowerment, that they can learn innovation. Creativity is a skill; it’s not a gift or something you are born with. You can use these five techniques to boost your creative output no matter where you are in the creativity scale.

The epilogue tells the very nice story about my experience teaching children, as little as third grade, this method and the surprising result of how these children were so capable of using this method to produce innovated ideas. If a third grader can do it than people from all walks of life should be able to innovate with this message as well.

Q: If your readers could only take one concept, principle or action item out of the entire book what would you want that to be?
A: The idea that I would take out of the book is that innovation is a skill. Innovation is not a gift, it’s a skill that can be learned and learned in a systematic way by harnessing the power of patterns and how those patterns could regulate your thinking, channel your ideation and make you create concepts that you weren’t likely to have created on your own.

Q: What is a quote that you are really proud of from your book?
A: The quote that is my favorite is not ours but it’s still my favorite in terms of innovation. “The world leaders in innovation will also be the world leaders in everything else.” by Harry Mcalinden. I can’t think of a quote that says it better. That quote really just gives people the impetus to understand the importance of innovation. Innovation is essentially how we compete in the world, how we overcome our challenges and make the world a better place. The quote sums it up very nicely.

Q: If there is just one book that you could recommend to our listeners based on the way it impacted your life what would that be?
A: The one book I’d recommend is called The Act of Creation by Arthur Koestler. It’s out of print now but it’s a book that I take with me on trips over and over. This book has really inspired me to think about creativity throughout the ages and how it’s occurred in different ways. It really was an inspiration in a lot of ways for our book as well.

Q: Can you recommend the best way for our listeners to get more information on you and Inside the Box?
A: To get more information about the book, I’d recommend the readers check out our website called http://www.insidetheboxinnovation.com and I also have a blog called http://www.innovationinpractice.com/ in which I’ve been blogging for about seven years now. If you look at the blog as a supplement of the book, that would be a good way to consume it.

You can also find me on twitter at https://twitter.com/DrewBoyd and on Pinterest at http://www.pinterest.com/drewboyd/. If you go to my Pinterest site, what you’ll find is a board of each of the five techniques in this method. Each board contains examples of products and services that epitomize that particular technique.

Systematic Persuasion: An Innovator’s Second Most Important Tool

Published date: September 8, 2014 в 3:00 am

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Just as there are five techniques of systematic innovation, there are six universal principles of persuasion. These principles help people know when it’s appropriate to say ‘yes’ to a request. For innovators, creating great ideas is the first imperative. But then the hard part starts – how to align and convice others of the value of your idea.
Take a look at this Infographic and YouTube video that explain the Six Universal Principles of Persuasion.
6-elements-persuasion-infographic

Innovation Sighting: The Chairless Chair

Published date: August 25, 2014 в 3:00 am

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It’s like a chair that isn’t there, but magically appears whenever you need it. It’s called the Chairless Chair and you wear it on your legs like an exoskeleton: when it’s not activated, you can walk normally or even run. And then, at the touch of a button, it locks into place and you can sit down on it. Like a chair that is now there.

It’s a perfect example of the Subtraction Technique, one of five in the innovation method, Systematic Inventive Thinking (SIT). It’s also a great example of Ideality, a property of innovation solutions that appear only when the problem appears.

From CNN:

“The idea came from wanting to sit anywhere and everywhere, and from working in a UK packaging factory when I was 17,” says Keith Gunura, the 29-year old CEO and co-founder of noonee, the Zurich-based startup behind the device, “standing for hours on end causes a lot of distress to lower limbs, but most workers get very few breaks and chairs are rarely provided, because they take up too much space. So I thought that the best idea was to strap an unobtrusive chair directly to myself.”

The device never touches the ground, which makes it easier to wear: a belt secures it to the hips and it has straps that wrap around the thighs. A variable damper engages and supports the bodyweight, which is directed towards the heels of the shoes. These are specially designed and part of the mechanism, but an alternate version works with any footwear and touches the ground only when in a stationary position. The user just moves into the desired pose and then powers the device, which currently runs for about 24 hours on a single 6V battery. (CNN)

“In addition to resting your leg muscles, it also provides optimal posture,” adds noonee CTO and co-founder Bryan Anastisiades “it keeps your back straight and can reduce the occurrence of bad postures for both healthy workers and those recovering from muscle related injuries.”

The Chairless Chair is attracting interest and production line trials are set to start in Germany with BMW in September and with Audi later this year. An aluminium and carbon fibre frame keeps the overall weight of the Chairless Chair at just two kilograms, so it doesn’t burden the wearer with too much excess weight and only marginally impairs movement. And in the future, it could be fitted with smart motors able to infer the user’s intentions and offer the ideal posture without even the need to press a button.

To get the most out of the Subtraction Technique, you follow five steps:

  1. List the product’s or service’s internal components.
  2. Select an essential component and imagine removing it. There are two ways: a. Full Subtraction. The entire component is removed. b. Partial Subtraction. Take one of the features or functions of the component away or diminish it in some way.
  3. Visualize the resulting concept (no matter how strange it seems).
  4. What are the potential benefits, markets, and values? Who would want this new product or service, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge? After you’ve considered the concept “as is” (without that essential component), try replacing the function with something from the Closed World (but not with the original component). You can replace the component with either an internal or external component. What are the potential benefits, markets, and values of the revised concept?
  5. If you decide that this new product or service is valuable, then ask: Is it feasible? Can you actually create these new products? Perform these new services? Why or why not? Is there any way to refine or adapt the idea to make it more viable?

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