Посты с тэгом: SIT

Daylight Savings Time: Innovation Past Its Prime

Published date: March 9, 2015 в 3:00 am

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Daylight savings time is a great example of the Division Technique, one of five in the innovation method called SIT, short for Systematic Inventive Thinking. Division works by taking a component of a product or the product itself, then dividing it physically or functionally and rearranging it back into the system.
Daylight savings time is the result of taking the standard day, dividing it and shifting it to “appear” an hour off from standard time. It’s a great idea except for one problem – the benefit of this innovation is no longer realized. Daylight savings served a purpose early in its history, but is obsolete today. Here is a nice summary of the issues from Atlantic magazine:

As most people no doubt noticed given that they were robbed of an hour of sleep, Sunday marked the beginning of Daylight Saving Time in the United States, Canada, and several other countries and territories in North America. For morning people, Daylight Saving is a drag, depriving them of an hour of tranquil morning light. But for others, “spring forward” brings with it the promise of long, languid afternoons and warmer weather.
Like millions of other Americans who have slogged through an uncomfortably cold winter, I’m looking forward to the change of season. But Daylight Saving Time is an annual tradition whose time has passed. In contemporary society, it’s not only unnecessary: It’s also wasteful, cruel, and dangerous. And it’s long past time to bid it goodbye.
But does Daylight Saving Time actually make much of a difference? Evidence suggests that the answer is no. After the Australian government extended Daylight Saving Time by two months in 2000 in order to accommodate the Sydney Olympic Games, a study at UC Berkeley showed that the move failed to reduce electricity demand at all. More recently, a study of homes in Indiana—a state that adopted Daylight Saving Time only in 2006—showed that the savings from electricity use were negated, and then some, by additional use of air conditioning and heat.
The simple act of adjusting to the time change, however subtle, also has measurable consequences. Many people feel the effects of the “spring forward” for longer than a day; a study showed that Americans lose around 40 minutes of sleep on the Sunday night after the shift. This means more than just additional yawns on Monday: the resulting loss in productivity costs the economy an estimated $434 million a year.

To get the most out of the Division technique, you follow five basic steps:
1. List the product’s or service’s internal components.
2. Divide the product or service in one of three ways:
Functional (take a component and rearrange its location or when it appears).
Physical (cut the product or one of its components along any physical line and rearrange it).
Preserving (divide the product or service into smaller pieces, where each piece still possesses all the characteristics of the whole).
3. Visualize the new (or changed) product or service.
4. What are the potential benefits, markets, and values? Who would want this, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge?
5. If you decide you have a new product or service that is indeed valuable, then ask: Is it feasible? Can you actually create this new product or perform this new service? Why or why not? Can you refine or adapt the idea to make it more viable?

Teaching Children the S.I.T. Method

My seventh-grade son asked me to volunteer at his school to teach something nonacademic and fun, like how to rollerblade, bake cookies, and so on. I called the school and asked if I could teach a course called “How to Be an Inventor.” I had taught Systematic Inventive Thinking in many innovation workshops for about four years at that point, so I was confident I could deliver a fun and useful program for kids.
To my surprise, the school administrators said no.
I was dumbfounded. I thought the school would welcome a minicourse on creativity. I asked why. They insisted it was impossible to teach someone, especially kids, how to be an inventor. They were worried that the course would set too high an expectation and that I would “break the children’s little hearts.” Like most people, the administrators were stuck on the idea that creativity is a gift that some have and some don’t.
After long negotiations, the school finally agreed to let me teach my course. Ten kids signed up, all seventh and eighth graders. For five weeks, one hour each week, I taught them the same innovation techniques that you learned in this book. I taught them exactly the way I teach adults, except that I used examples kids would find interesting.
The last class was their “final exam.” Each child went to the chalkboard, and I gave each one a common household product: a coat hanger, a flashlight, a watch, a shoe, and so on. None of the children had advance knowledge of the object he or she would be receiving. For the next thirty minutes, each child was to apply to his or her product one of the five innovation techniques learned in class. Their goal was to transform the ordinary object into a new-to-the-world invention, draw a picture of it on the chalkboard, and explain how they had used their technique to create it.
The first presenter was Morgan, seventh grade. She had been assigned a wire coat hanger—a simple, one-piece device with no moving parts. For most people, this exercise would have been very intimidating because a coat hanger seems too simple and mundane to innovate. But not Morgan! Using the Attribute Dependency technique (chapter 6), she invented a coat hanger that expands up or down or sideways depending on the size and weight of the coat hung on it.
Next was Nicole. She had been given a white Keds sneaker that I borrowed from my wife for the class. She’d also used Attribute Dependency to create a shoe with a sole that matched the user’s activity or weather conditions. “I invented a shoe where the bottom can be changed depending on whether you are dancing or bowling, or maybe when it rains or snows,” she explained. As with Morgan’s invention, it was new, useful, and surprising.
And so it went, right down the line, with one child after another using systematic creativity to offer up a new invention. I was very relieved to know that I wasn’t going to be breaking any little hearts.
At the end of class, I held a graduation ceremony. I awarded the students certificates pronouncing that they were officially inventors. They were to go out into the world and create many new, awesome inventions. They had huge smiles on their faces. (So did I.)
It was time to pack up and leave as the class was over, or so I thought. As I was walking out of the classroom and down the hallway, I turned and noticed the children following me. I picked up the pace a bit because I wanted to get home. They picked up the pace too and stayed right in step with me. Then Nicole, nearly running at this point, shouted out, “Drew, Drew! I have another idea: a shoe that expands as your foot grows.”
Nicole and the others couldn’t turn it off ! Their little minds were still working in high gear even though the course was over.
I have since taught the method to third and fourth graders in the Wyoming City Schools in Cincinnati. When applying the Multiplication technique, one of the students, Sam, followed my instructions to the letter. As before, I had given each student an actual product to work on, and I had given Sam a bright red University of Cincinnati umbrella. Dutifully, he created an umbrella with two handles: one in the usual place, and one on top of the umbrella, at the tip (the Multiplication technique, chapter 4). As the standard part of our methodology, I asked Sam, “Now, who in the world would want an umbrella with a handle at the bottom and another handle at the top? Why would that be beneficial?”
Sam thought about it for a minute. Then he jutted his arm into the air, screaming wildly, “Ooh, Ooh, I know! I know exactly why you would want it!” I held my breath. Sam said, “If the wind blows your umbrella inside out, all you have to do is turn it around, grab the other handle, and start using it again!”
 
 
Copyright 2015 Drew Boyd

Innovation Sighting: Attribute Dependency and World Population

Published date: February 16, 2015 в 11:17 am

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What if countries were sized proportional to their population? What would the world look like? Take a look at this map (reported by NPR.org):
It’s a nice example of the Attribute Dependency Technique, one of five in the innovation method called Systematic Inventive Thinking (SIT). It’s a great tool to make products and services that are “smart.” They adjust and learn, then adapt their performance to suit the needs of the user. Attribute Dependency accounts for the majority of innovative products and services, according to research conducted by my co-author, Dr. Jacob Goldenberg.
Reddit user TeaDranks created this cartogram by creating a dependency between a country’s size and population. Each square represents 500,000 people.
To see more examples of Attribute Dependency with world maps, visit the website Worldmapper. It has “hundreds of cartograms, showing countries sized by everything from the number of books published or tractors working to condom use by men or woman.”
To get the most out of the Attribute Dependency Technique, follow these steps:
1. List internal/external variables.
2. Pair variables (using a 2 x 2 matrix)
Internal/internal
Internal/external
3. Create (or break) a dependency between the variables.
4. Visualize the resulting virtual product.
5. Identify potential user needs.
6. Modify the product to improve it.
 
 
 

Creating New Products With The Division Technique

Published date: February 9, 2015 в 3:00 am

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You can frequently make groundbreaking innovations simply by dividing a product into “chunks” to create many smaller versions of it. These smaller versions still function like the original product, but their reduced size delivers benefits that users wouldn’t get with the larger, “parent” product. This is “Preserving Division.”
Les Paul used Preserving Division to produce his multitrack recording by taking a single piece of media—a tape—and dividing it into multiple smaller tracks that perform the same function as the original large piece of tape.
We see this all the time in the technology industry. For years, computer makers kept increasing the capacity of hard drives (the devices within PCs on which programs and data are stored). Then an engineer had a brilliant idea to use Preserving Division to create mini personal storage devices. Today many people won’t leave their desks without placing their “thumb” drives in their briefcase or pocket. These mini storage units are designed specifically for people who must carry electronic versions of documents with them but don’t want to be burdened with laptops or other computing devices. They simply transfer documents from their PCs to their thumb drives, and walk away from the computer.
Many food manufacturers use the Preserving Division technique to create more convenient versions of popular products. By taking a regular serving or portion of a product and dividing it into multiple smaller portions, manufacturers allow consumers to purchase food products in more convenient and cost-effective ways. Consumers buy only what they need instead of a larger amount. Recently, manufacturers have even used Preserving Division to help people curb their calorie intake by providing popular snacks in smaller, more diet-friendly packages. Kraft Foods’s Philadelphia Cream Cheese brand does this by offering individually wrapped single-serving-size portions of its flagship product for people to put in their brown-bag lunches or take to the office with a breakfast bagel.
The time-sharing arrangements that many hotels and condominiums offer provide more examples of Preserving Division. Under timesharing, a year of “ownership” of a property is divided into fifty-two smaller units of a week each. Each unit is then sold to a different owner, who has the right to live in the property for that week. Each smaller unit preserves the characteristics of the whole. Ownership has been divided over time.
Likewise, when you make payments on a loan, you are sending small amounts of money created by dividing the larger, principal amount of the loan. Like the time-sharing condos, the division is based on time.
When doctors treat cancer tumors with radiation therapy, they have to be sure to kill the cancer tissue without doing too much damage to the surrounding healthy tissue. How? They divide the total dose of radiation into smaller, less lethal doses and aim them at the tumor from many different angles. The smaller beams of high-energy X‑rays, divided in space, converge to hit the cancer cells. But the lighter dose of any one beam does not do enough damage to other tissue that it hits along the way.
To get the most out of the Division technique, you follow five basic steps:
1.  List the product’s or service’s internal components.
2.  Divide the product or service in one of three ways:

  • Functional (take a component and rearrange its location or when it appears).
  • Physical (cut the product or one of its components along any physical line and rearrange it).
  • Preserving (divide the product or service into smaller pieces, where each piece still possesses all the characteristics of the whole).

3.  Visualize the new (or changed) product or service.
4. What are the potential benefits, markets, and values? Who would want this, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge?
5. If you decide you have a new product or service that is indeed valuable, then ask: Is it feasible? Can you actually create this new product or perform this new service? Why or why not? Can you refine or adapt the idea to make it more viable?
Keep in mind that you don’t have to use all three forms of Division, but you boost your chance of scoring a breakthrough idea if you do.

Innovation Sighting: Kitchen Ovens Using S.I.T.

Published date: January 12, 2015 в 3:00 am

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As a teacher, it’s always rewarding to see my students create ideas that eventually make it into the marketplace. Here are some great innovations for the kitchen oven that a group of students created last year, January 2014. Later, we’ll compare these to the new innovations announced by Whirlpool at the 2015 Consumer Electronics Show.
1. SIT Technique: Task Unification / Multiplication – “A range that is also your recipe”.
BacksplashDescription: A “smart” range provides you access to a database full of real-time digital cooking classes and assists with temperatures and timing to help you master complex recipes. Weight sensors ensure just the right ingredients are taken. Diabetic, healthy, authentic Indian and Italian modes (and countless others) help you master every style!  Think you have the chops to create a truly unique recipe? The Kitchen Coach also works in reverse, capturing and recording settings, ingredients, & portions that made your dish amazing. Share your success with your friends through social media, so they to can enjoy your meal
2. SIT Technique: Division – “Divide the control panel off the oven.” Attribute Dependency Change – “As your dinner circumstances change, your cooking mode changes.”
RemoteDescription: The Masterchef Smart Remote equipped stove features a user interface  that can be removed entirely and conveniently relocated to anywhere in your home or kitchen, to help you keep watch of your dish’s vital statistics anywhere you are  The Masterchef Social Timer informs Entertainers as to gaps in heating and stirring, to facilitate chef mingling, and allows for oven settings to be defined by a moving-target meal time.
3. SIT Technique: Subtraction – “A range with no grates”
Range topDescription: An oven range with no grates or exposed conduits – a large flat surface like any other counter top that, unlike a glass-top oven, can also serve as a kitchen island or bar, even while in use.  Non demarcated range space allows for cooled storage bins to live under breaks in the Island’s low profile griddle top. No longer must the range top be a no-mans-land on your counter.  No longer must the chef toil tirelessly in the kitchen, alone, while the party keeps its distance.  Made for entertainers, this kitchen island-sized griddle top is divided into quadrants.  Use all 4 quadrants and you have a Benihana-style theater of stir-fry.
These are just a few of the many in the students’ Dream Catalog project for this course. Click to download the entire catalog.
Now let’s take a look at what industy giant, Whirlpool, announed at the 2015 CES, a full year after the students developed their ideas using SIT.

Congratulations to my students, Jared Gosnell, Dave Heyne, Qi Jiang, and Eva Lutz for innovating the future!

Innovation Sighting: The Fusion of Design Thinking and the Task Unification Technique

Published date: January 5, 2015 в 3:00 am

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Combining Systematic Inventive Thinking with Design Thinking yields wonderful innovations. SIT brings a way to create ideas systematically while Design Thinking brings a way to articulate those ideas in an intuitive, appealing way.
Take the Task Unification Technique, for example. It’s one of five in the SIT method. Task Unification works by taking an existing resource in the immediate vicinity of where a product is being used and assigning it an additional task. It yields innovative ideas that are clever and deceptively simple. Add Design Thinking to them and you get pure magic. You’ll recognize these types of ideas when you find yourself slapping your forehead and saying, “Gee, why didn’t I think of that?”
Here are some great examples from the recent Red Dot Awards. See if you can figure out which component has been “unified” with what new “job.”
Tennis Picker:
Racket
Bow Tie Bottle:
Bottle
Fire Hammer:
Fire
 
Bicycle Saddle:
Bike
To get the most out of the Task Unification technique, you follow five basic steps:
1. List all of the components, both internal and external, that are part of the Closed World of the product, service, or process.
2. Select a component from the list. Assign it an additional task, using one of three methods:

  • Choose an external component and use it to perform a task that the product accomplishes already
  • Choose an internal component and make it do something new or extra
  • Choose an internal component and make it perform the function of an external component, effectively “stealing” the external component’s function

3. Visualize the new (or changed) products or services.
4. What are the potential benefits, markets, and values? Who would want this, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge?
5. If you decide the new product or service is valuable, then ask: Is it feasible? Can you actually create these new products? Perform these new services? Why or why not? Is there any way to refine or adapt the idea to make it viable?

Innovation in Practice: Seven Years Strong

Published date: December 22, 2014 в 1:48 pm

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This month marks the seven year anniversary of Innovation in Practice. As always, I want to thank my many readers and supporters who follow it.
2014 was an excellent year as our message about systematic creativity continues to be heard. Jacob Goldenberg and I launched our book, Inside the Box: A Proven System of Creativity for Breakthrough Results last year, and it was nominated for Innovation Book of the Year. We’re thrilled that the book is now published in fourteen languages. It is the first detailed description of Systematic Inventive Thinking (the method and the people at SIT LLC that taught it to me.)
Teaching, writing, and speaking continue to be my main focus. Professor Jim Tappel and I co-taught a Massive Open Online Course (MOOC) at the University of Cincinnati called Innovation and Design Thinking. I’ve published more courses at Lynda.com on innovation, marketing, and branding. I continue to write articles on creativity for Psychology Today, Industry Week, and Coca-Cola Journey. Staying busy is a good thing.
My goal is to make this blog different from other innovation blogs and websites. Instead of focusing on why innovation is important, I focus on how innovation happens.  The themes of this blog are:

  • Innovation can be learned like any other skill such as marketing, leadership, or playing the guitar.  To be an innovator, learn a method.Teach it to others.
  • Innovation must be linked to strategy. Innovation for innovation’s sake doesn’t matter. Innovation that is guided by strategy or helps guide strategy yields the most opportunity for corporate growth.
  • Innovation is a two-way phenomena. We can start with a problem and innovate solutions. Or we can generate hypothetical solutions and explore problems that they solve. To be a great innovator, you need to be a two-way innovator.
  • The corporate perspective, where innovation is practiced day-to-day, is what must be understood and kept at the center of attention. This is where truth is separated from hype.

2015 will be an explosive year in terms of more keynotes, workshops, and training programs. I plan to collaborate with my various business partners and colleagues at the University on making SIT the dominant form of ideation. Since learning it in 2002, I’ve not found anything that surpasses it. Both Jacob and I are “open source” in terms of helping anyone who wants to learn or teach the method. Our slides, Syllabi, and training materials are available to all. Just ask.
I want to thank Jacob, as well as Amnon Levav, Yoni Stern, and the entire team at SIT LLC. I thank Marta Dapena-Baron at Big Picture Partners, Bob Cialdini and the team at Influence at Work, Yury Boshyk at Global Executive Learning, the Washington Speakers Bureau, the team at Lynda.com, Jim Levine, Emilie D’Agostino, Shelley Bamburger, the team at Innovation Excellence (Braden, Julie, Rowan), and my fellow faculty at the UC Lindner College of Business.
Special thanks to my family, Wendy and Ryan, for all their love and support.
 
Drew

Entrepreneurship Education Forum Webinar Series

Published date: December 15, 2014 в 3:00 am

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On December 3, 2014, the first session of the Entrepreneurship Educators Forum Webinar Series took place. The vision for the project is to create a meeting place for the community to discuss the challenges of teaching entrepreneurship, and to build an open-source platform that will enable us to collect, curate and share knowledge, teaching materials and tools that will help us guide our students effectively. Bill Aulet opened the session with a review of a roadmap for entrepreneurship education at MIT that divides the process into three main stages – nucleation, product definition and venture development.
According to the plan, entrepreneurship education should be structured as a set of modular “buckets” or “tiles” of knowledge, skills and tools that are grouped under the three above mentioned stages. Having identified four student personas with different interests, motivation and needs we are able to recommend a pathway of learning through the tiles that will best meet their aspirations. For example, a “ready to go” entrepreneur who has an idea and a strong team does not need to go through ideation and team-building activities, but needs to dive deeply into product-market fit and primary market research, and then also acquire the knowledge for “Venture Development”.
After discussing MIT’s overarching program, it was time to start our deep dive into the different topics. Each session, we plan to do that with one or two. The goal is to identify the thought leaders and experts in each area beforehand, so they can share their knowledge and initiate a discussion through the webinar series. In this first session, naturally, we started with ideation.
Here is a replay of the session.

Drew Boyd, a 30-year industry veteran who is now Executive Director of the MS-Marketing Program at the University of Cincinnati and co-author of the book “Inside the Box” joined us to present the Systematic Inventive Thinking (SIT) approach to creativity. The methodology is based on academic research in creativity carried out by Prof. Jacob Goldenberg, Drew’s co-author.
The main pillars of the approach are five techniques that can be applied to existing products/services, to produce new forms that may become valuable inventions. In this case, it is “Function follows form” – we do not start by looking for a problem, but rather find a solution, then look for problems that it may help solve and assess the feasibility of actually developing it. The techniques are based on specific, common patterns that Prof. Goldenberg identified by studying innovative products. Moreover, his research showed these patterns to be quite reliable predictors of market success.
The basic notion is that systematically and intentionally applying the patterns as structured templates to existing products and services will produce a multitude of potential innovative products. The techniques are: Subtraction, Division, Multiplication, Task unification, and Attribute dependency. Drew provided a couple of examples for “task unification”: a barcode sticker for fruit that dissolves in water releasing a special fruit washing detergent, and a baby pacifier that is also a thermometer.
The webinar series is targeted at educators at universities with programs in the innovation, design, and entrepreneurship spaces.

Philips Selects Revolutionary Voice Recognition Software from VoiceItt as Winner of Annual Innovation Fellows Competition

Published date: December 8, 2014 в 3:00 am

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Philips North America announced VoiceItt, developer of the voice recognition software TalkItt, as the grand prize winner of the second annual Philips Innovation Fellows competition, in partnership with global web-based crowd funding site Indiegogo, recognizing the company and technology as the next meaningful innovation in health and well-being.
According to the National Institute of Health, approximately 7.5 million people in the United States alone have trouble using their own voices.  TalkItt empowers people with motor, speech or language disorders to easily communicate. By recognizing the user’s vocal patterns, the app will translate unintelligible pronunciation from any language into understandable speech via a smartphone, tablet or computer.
“We are honored that Philips and its employees – who strive to create meaningful innovations in the area of health and technology every day – have recognized our efforts to help people live more fulfilling lives,” said Jessica Eisenberg, Marketing Manager, VoiceItt. “Winning Philips Innovation Fellows will help us change the lives of individuals living with speech disabilities caused by medical conditions, such as Amyotrophic Lateral Sclerosis (ALS), Cerebral Palsy, Alzheimer’s disease and Parkinson’s disease, as well as their family members, caregivers and friends, who communicate with them daily.”
VoiceItt, which was selected from among five finalists as the contest winner by Philips employees, will receive $60,000 in prize money, in addition to the $25,235 it raised through the contest’s presence on Indiegogo during the crowdsourcing phase of the competition. Along with the monetary prize, VoiceItt will receive mentoring from Philips executives and relevant business leaders.
“VoiceItt’s mission to give a voice to those who struggle to speak because of a medical condition embodies our vision for meaningful innovation,” said Brent Shafer, CEO of Philips North America. “The potential of TalkItt to improve so many lives resonated with our judging panel and our employees, and we’re honored to name them the winner of our second annual Innovation Fellows competition.”
Last year, Philips named Fosmo Med the grand prize winner of the inaugural Philips Innovation Fellows competition. Fosmo Med’s Maji Intravenous (IV) saline bag creates a sterile solution through reverse osmosis from any water, clean or dirty. The product has currently completed the R&D phase and request for determination has been submitted to the FDA. Once approved, Maji could be used for treating diseases, such as cholera, in disaster regions and developing countries worldwide.
Philips practices what it preaches. It is featured in Inside the Box: A Proven System of Creativity for Breakthrough Results for its use of the Subtraction Technique in creating the Slimline DVD player.
“The Philips Innovation Fellows competition has provided credibility for our cause, ultimately raising our profile among investors,” said Ben Park, CEO and founder of Fosmo Med. “After working closely with Philips executives, it became clear that we shared the same goal: creating technology that saves and improves lives. This competition equipped us with the resources needed to finish our R&D efforts and prepare for the FDA phase of the project, which will bring us one step closer to market.”

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