Forums Help   General Clients Results Publications and Research It Works: Publications & Research Research, Reviews, and Publications Although most of our clients never have any reason to think about SIT's connection to academe, SIT does in fact have its origins in research. Behind the scenes of our very practical work with clients, SIT's method continues to evolve through our academic affiliations. Some of SIT's team members are academic researchers who (although we like to tease them a bit about being our resident egg-heads) provide our facilitators with valuable in-depth analyses of SIT's methods - something which leads to new ideas and insights. Our facilitators (who in turn get teased as the guinea pigs in the process) provide the researchers with large amounts of data from the field. As a result, we've developed a wide range of "literature" related to SIT - from reviews of our work in the popular press, to articles about SIT in a host of trade journals (from medicine to marketing), to academic papers on SIT-related subjects. Some of the pieces are by journalists, some are by those who've used SIT successfully in their field, some are by SIT researchers or facilitators. There are even some SIT books. The publications below are selected to provide you with an interestingly diverse range of reading about SIT. As you'll see, the pieces have appeared in several countries and languages. The selection below is organized (mostly) chronologically - but we've put a few of the most popular publications at the top. Favorites Name Author/s Publication Date Language Systematically Creating Coincidental Product Evolution - Case Studies of the SIT Method in the Chemical Industry Yoni Stern, Idit Biton, Ze’ev Ma’or Journal of Business Chemistry Jan 2006 English The DNA of Ideas Yoni Stern and Amnon Levav Bio-It World Magazine Apr 2005 English Paul Steiner's Speech - STAFDA Paul Steiner STAFDA 2005 English Finding Your Innovation Sweet Spot Jacob Goldenberg, Roni Horowitz, Amnon Levav and David Mazursky Harvard Business Review Mar 2003 English The Brainstormer David Rosenberg The Wall Street Journal May 2002 English Creativity in Product Innovation Goldenberg Jacob and David Mazursky Book, Cambridge University Press 2002 English Written About SIT Name Author/s Publication Date Language Out of the Box Meredith Price Levitt Jerusalem Post Jun 2008 English SIT Takes Its Unique Brand of Innovation to India (N/A) Israel-India Business Guide May 2008 English A Structured, Facilitated Team Approach To Innovation Drew Boyd Organization Development Journal Fall 2007 English להמציא את היוגורט מחדש Michal Palti Haaretz Dec 2005 Hebrew Think Inventively & Systematically Sheralyn Tay Today (Singapore) Apr 2005 English לשבור את התבנית ולנוח Keren Zuriel-Harari Lady Globes 2005 Hebrew Wie entstehen die erfolgreichen Innovationsknüller? Birgit Obermeier absatzwirtschaft Jan 2005 German Limetree Vangt Creativiteit in Keurslijf Door Jeroen Mirck Onderzoek 2005 Dutch Systematic Inventive Thinking, a New Tool for the Analysis of Complex Problems in Medical Management Anthony D. Heymann IMAJ 2004 English Mit System Innovative Von Birgit Obermeier Frankfurter Allgemeine FAZ NET 2004 German Recept Voor Een Betere Briefing Eric Willemser Marketing Tribune 2004 Dutch החברה שעזרה לפיליפס לפתח את ה DVD השטוח Sivan Klingbail Haaretz Oct 2003 Hebrew Snabb - Design Infër Publik Norbert Anderson Ny Teknik Jun 2003 Swedish Expect the Unexpected   The Economist Apr 2003 English SIT - innoveren van producten en diensten binnen strakke regels Th.P. Groen J.W. Vasbinder J.W. (Bedrijfskundig Vakblad) Jun 2000 Dutch חשיבה המצאתית בקהילה Anthony D. Heymann       The "TheMarker" Series: Intro to SIT Name Author/s Publication Date Language הצוות המושלם Shahar Larry TheMarker Magazine Feb 2007 Hebrew תורת השכפול Shahar Larry TheMarker Magazine Jan 2007 Hebrew פחות זה יותר Shahar Larry TheMarker Magazine Dec 2006 Hebrew לצאת מהפינה Shahar Larry TheMarker Magazine Nov 2006 Hebrew קרוב, רחוק, מתוק! Shahar Larry and Michal Olmert-Naishtein TheMarker Magazine Oct 2006 Hebrew הופכים את הדפקט לאפקט Shahar Larry and Michal Olmert-Naishtein TheMarker Magazine Sep 2006 Hebrew Closed World – Thinking Inside the Box להישאר בתוך הקופסא Shahar Larry and Michal Olmert-Naishtein TheMarker Magazine Aug 2006 English   - or - Hebrew תקלה מופלאה Shahar Larry and Michal Olmert-Naishtein TheMarker Magazine Jul 2006 Hebrew אילוצים מגבירים יצירתיות Shahar Larry and Michal Olmert-Naishtein TheMarker Magazine Jun 2006 Hebrew Written by SIT Members Name Author/s Publication Date Language לארוז לך? Sivan Klingbail (TheMarker), Idit Biton Haaretz TheMarker Jul 2007 Hebrew צרכן יקר, תעצב לי Michal Olmert-Naishtein Haaretz TheMarker Jul 2006 Hebrew Idéias Inovadoras Amnon Levav, Orly Segull ESPM Jun 2006 Portuguese שמלות מנייר Jacob Goldenberg Marketing Forum - Innovation Edition Nov 2005 Hebrew התמודדות עם התנגדות לחדשנות Idit Biton Haaretz TheMarker 2005 Hebrew The DNA Of PSTs Yoni Stern, Michal Olmert Technical Seminar Proceedings 2005 English The More the Better Roni Shapira Cross-Cultural Innovation Conference 2005 English Eureka Dov Tibi The Straits Times (Singapore) Aug 2004 English Riding the Saddle, How Cross-Market Communi cations Creates a Major Slump in Sales Jacob Goldenberg, Barak Libai and Eitan Muller Journal of Marketing Vol. 66 (April), p 1-16 2002 English Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata Goldenberg Jacob, Libai Barak and Muller Eitan Academy of Marketing 2001 English Using Cellular Automata Modeling of Emergence of Innovations Goldenberg Jacob and Sol Efroni Technological Forecasting and Social Change 2001 English Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth Goldenberg Jacob, Libai Barak and Muller Eitan Marketing Letters 12:3 p. 209-21. 2001 English Structures of the Mind and Universal Music Goldenberg Jacob, David Mazursky and Sorin Solomon Science, Vol. 292, 5526, Issue of 29 Jun 2001, p. 2433. 2001 English First We Throw Dust in the Air, Then We Claim We Can't See: Navigating in the Creativity Storm Goldenberg J., & Mazursky D. Creativity and Innovation Management, 9, 2, 131-143. 2000 English למה לא חשבתי על זה קודם? אנטומיה של מוצרים מצליחים Goldenberg, Mazursky & Solomon Book, The Edison Institute, TA 1999 Hebrew Sufficient Conditions for Inventive Solutions Horowitz, R & Maimon O. IEEE Systems Man and Cybernetics Part C Aug 1999 English Innovation at a Crossroads Kearon, J Market Leader, 6, 32-37. 1999 English The Primacy of the Idea Itself as a Predictor of New Product Success Goldenberg J., Lehmann D. R. & Mazursky D. Marketing Science Institute. Working Paper. Report No. 99-110. 1999 English Templates of Original Innovation: Projecting Original Incremental Innovations from Intrinsic Information Goldenberg J., Mazursky D., & Solomon S. Technological Forecasting and Social Change, 61, 1-12. 1999 English Creativity Templates: Towards Identifying the Fundamental Schemes of Quality Advertisements Goldenberg J., Mazursky D., & Solomon S. Marketing Science, 18, 3, 333-351. 1999 English Toward Identifying the Inventive Templates of New Products: A Channeled Ideation Approach Goldenberg J., Mazursky D., & Solomon S. Journal of Marketing Research, 36, 200-210. 1999 English Scrutinizing Creativity Goldenberg J. Mazursky D. Solomon S. Response, Science, Volume 286, Number 5448 Issue of 17 Dec 1999, p 2269. 1999 English Templates in Creative Sparks Goldenberg J., Mazursky D., & Solomon S. Science. (3 September 1999), 285, 5433, 1495-1496. 1999 English Brainstorming - Thunder and Lightning or a Storm in a Teacup? Elron Efrat and Jacob Goldenebrg Executive, Vol. 32 April, p 10-15. 1999 Hebrew Innovation Management Goldenberg Jacob Executive, Vol. 31 June, p 4-12. 1999 Hebrew Meme's The World Goldenberg J. Mazursky D. Solomon S. Science, Volume 286, Number (5444) Nov, p 1477. 1999   Self-Catalytic Innovations: Forecasting Innovations from Internal Information Goldenberg J., Mazursky D., & Solomon S. Proceedings of the 7th International Conference on the Management of Technology. February 16-20, 1998, Orlando, Florida. 1998 English Exporting IMT: The SIT Story Levav, A. IMT news, Special Issue, 1/98. 1998 English Systematic Inventive Thinking for New Product Development Levav, A. IMT news, 5 1998 English Forecasting Innovative Products Goldenberg J. Executive, Vol. 27, October, p. 28-35. 1998 Hebrew על שיטתיות בחדשנות ועל מוצרים וירטואליים Manor Ari Original Hebrew version of article was published in OTOT - Israel Journal for Marketing, Advertising & Communi cation 1998 Hebrew Inventive Engineering (SIT) vs. Engineering Optimization - A Case Study Tibi D. Paper presented at the 12th International Conference of The Israel Society of Quality. Dec 1998 English Algorithms for New Product Development: An Exercise in Thought Dynamics Goldenberg J., Horowitz R., Mazursky D. & Solomon S. International Journal of Modern Physics C, 8, 2, 365-381. 1997 English Creative Design Methodology and the SIT Method Roni Horowitz, Oded Maimon 1997 ASME Design Engineering Technical Conference Sep 1997 English Structured Inventive Thinking: A Conceptual Approach to Real-World Problems Sickafus, E. N The Industrial Physicist, March , 18-20. 1996 English Cluster Concept Dynamics Leading to Creative Ideas Without Critical Slowing Down Goldenberg J., Solomon S., & Mazursky D. International Journal of Modern Physics C, 7, 5, 655-673. 1996 English The Voice of the Product: Templates of New Product Emergence. Goldenberg J., & Mazursky D. Creativity and Innovation Management, 8, 3, 157-164.   English למי ניתנה נבואת המוצרים החדשים? Jacob Goldenberg Executive   Hebrew כיצד להתקל בבעיות ולהשאר בחיים? שיטה לפתרון בעיות באופן יצירתי Jacob Goldenberg, Roni Horowitz Status   Hebrew אפשר ללמד יצירתיות כדי לפתור בעיות טכנולוגיות באופן יצירתי Jacob Goldenberg, Roni Horowitz Status   Hebrew הוידאומט על פי שיטת "חשיבה המצאתית שיטתית" Yael Arbel, Omri Herzog Manhigim Bareshet   Hebrew משחיזים את המוח Omri Herzog Manhigim Bareshet   Hebrew עקרון ה- FFF: להסתכל על הקנקן כדי להבין מה כדאי שיהיה בו Omri Herzog Manhigim Bareshet   Hebrew קצת חדשנות בנושא חדשנות Hila Peles, Idit Biton Yeda Tech   Hebrew The Fundamental Templates of Quality Ads Goldenberg Jacob, Roni Horowitz and Sorin Solomon Marketing Science   English Bottom Line What do editors, university researchers, journalists and reviewers have in common? For one thing, they are all trained to be critical, skeptical, and discerning. Here is how SIT has fared under that sort of scrutiny. FAQ Have books or articles been written about SIT?   As far as we know, two books have been written about the SIT method - one in Hebrew and one in English. The English one, Creativity in Product Innovation, (Goldenberg Jacob and David Mazursky. 2002, Cambridge University Press) concentrates on the application of SIT to marketing and contains a chapter about advertising. The Hebrew one, Why Didn't I Think of That Before? (The Anatomy of Successful Products. Goldenberg, Mazursky & Solomon. 1999, The Edison Institute, TA) focuses on marketing and problem solving. Numerous academic articles have been written on the SIT method as applied to a variety of topics. For a complete list, click here. Search: Home Contact Site Map SIT Ltd. © 2005 All Rights Reserved. Created by Puzzlehead