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Company: Team
Helping organizations and individuals to innovate is not something they teach you in university. Which is why our SIT team members' backgrounds, interests, and skills are so diverse (as you can see in the team profiles) , ranging from electrical, mechanical, and food engineering to business, psychology, cultural studies, and music. Not to mention our collective expertise in Greco-Roman wrestling, guided imagery, shiatsu, backwards speaking and other useful skills. To learn more about this range of talents, please see our A to Z.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Artistic Gymnastics (Yael M)
Backwards Speaking (Michal O)
Buddhist Philosophy (Nir), (Orly)
Ballroom Dancing (Yael S)
Bicycling (Snorre)
Comics (Avivit)
Choir Singing (Hila)
Complex System Theory (Shahar)
Cooking (Dikla), (Gil K), (Meira)
Developing Software Applications (Ofer)
Drumming (Omri L)
Decorating (Idit)
English Literature (Amit)
Ethnic Percussion (Erez)
Ergonomics (Shlomo)
Experimental Home Cooking (Dan), (Orly)
European Communications (Tamar C)
Freelance UI Designer (Shlomit)
Greco Roman Wrestling (Yoni)
Guitar Playing (Grant), (Omri L)
Golf (Ralph)
Healing (Eyal)
Human Resources (Orren)
Horseback Riding (Nurit S), (Tamar A)
Handicraft (Dikla)
Industrial Engineering (Martin)
Insight Meditation (Orly)
Informal Education (Guzu), (Tamar A)
Joke Inventing (Dov)
Jazz Dancing (Tamar C)
Language Specialist (Yoav)
Latin Dancing (Yael S)
Languages (Iris)
Mountain Biking (Gil K), (Ralph)
Mind Games (Gil K), (Shlomo)
M.Sc. Mechanical + Electrical Engineering (Gil P)
M.Sc. Political Science & Communication (Idit)
M.Sc. Industrial Engineering (Johan F), (Johan N), (Ofer), (Roni)
M.Sc. Organizational Development (Martin)
M.Sc. Mechanical Engineering (Gunnar), (Moshe)
M.Sc. Computer Science (Shlomit)
Music (Iris), (Omri L)
Meditation (Nir)
New Media (Avivit)
Non-profit Organizations (Guzu)
Opto-Mechanical System Engineer and Reliability (Dov)
Painting (May)
Ph.D. Physics/Business (Jacob)
Ph.D. Business (in progress) (Michal M)
Ph.D. Fluid Mechanics (Moshe)
Ph.D. Cultural Studies (in progress) (Omri H)
Ph.D. Engineering/Creativity (Roni)
Photography (Gil K), (Michal O), (Omri L), (Tamar A)
Playing five-a-side (Snorre)
Qualified Mediator (Erez), (Ofer), (Yoni)
"Queen" Lover (Martin)
Reading (Dikla), (May), (Meira), (Shahar), (Sharon)
Rock Climbing (Orly), (Shahar)
Riverdance (Robyn)
Salsa Dancing (Amnon), (Orly)
Sushi (Dikla), (Karen), (Mia), (Tamar A)
Sailing Instructor (Omri L)
Scuba Diving (Nurit C), (Orly), (Shahar), (Tamar A)
Skiing (Orren)
Sailing (Omri L)
Snowboarding (Gil K), (Nir), (Shahar)
Seinfeld (Robyn)
Swimming (Robyn)
Sport (Iris)
TV Producer (Avivit)
Triathlete (Shlomit)
Tennis player (Karen), (Meira)
Turtle Collection (Omri L)
Vegetarian (Michal O), (Sharon)
Wind Surfing (Johan F)
Watching Movies (Mia)
Yoga (Amnon), (Keren), (Orly), (Roni)
Kids - 61 of them (From Anat to Zohar)
Ulcers (no one, we hope)
XX (chromosomes, that is): 15 women, including 2 of 3 company directors, (37 men, including the third director)
Zats it!
Amit Mayer
SIT facilitator and trainer for New Product Development.
Creative manager of MeDidactic - an advertising agency that specializes in the medical and pharmaceutical industries in the Israeli, North American, and European markets.
Extensive experience in didactics, marketing, and the synergies between the two.
B.A. in Business Administration and English Literature from Tel Aviv University.
Husband to Meirav and father to Ronnie.
amit@sit-site.com
Amnon Levav
Managing Director of SIT. Instructor of Creative Thinking workshops, facilitator in Project Development, Problem Solving, MarCom and Advertising projects. Speaker at conferences and seminars.
amnon@sitsite.com
Avivit Rosinger
Account Manager, SIT Israel. SIT facilitator. B.A. in Interdisciplinary Arts (Film and Philosophy) from Tel Aviv University. Previous work experience as video editor, TV producer, and new media and interactive project manager.
avivit@sitsite.com
Dan Zemer
SIT facilitator, specializing in Problem Solving and New Product Development. B.S.E.E. in Control Engineering (The Technion Institute). Director of New Technology at Orbotech Ltd. (a world leader in designing and developing automated optical inspection [AOI] systems used in PCB and FPD manufacturing). Experienced in developing complex systems including hardware, software, automation, and optics. Has been involved in innovation for (almost) as long as he can remember, with a specialty in multi-discipline systems. Expert in troubleshooting.
dan@sit-site.com
Dikla Beninson
CRM project manager. B.A. in Behavioral Science from Ben-Gurion University of the Negev, Beer-Sheva; M.A in Social Psychology from the Hebrew University of Jerusalem where she also worked as a research assistant and helped in developing a unique experiment regarding pro-social behavior in twins. Loves handicraft, talking in general, her family and especially Daniel, her brand new husband.

dikla@sitsite.com
Dov Tibi
SIT facilitator and trainer. Extensive experience leading creative problem-solving workshops. Opto-Mechanical System engineer and Reliability engineer (ASQC member) in the R&D Department of RAFAEL, Israel.
dov@sit-site.com
Erez Tsalik
SIT facilitator and trainer. IT expert, with MIS experience in hi-tech, advertising, and public authority organizations. Group facilitator and mediator.
erez@sitsite.com
Eyal Avni
SIT logistics and operations manager, SIT facilitator. Extensive experience in production for TV, film, theater, and other media. Worked with Walt Disney Co. on the Israel Pavilion at Epcot Center, Florida, and as an instructor for horse-riding-based physical therapy. New Age therapist for reflexology, shiatsu, massage, and rebirthing.
eyal@sitsite.com
Gil Perlberg
SIT facilitator, New Product Development. M.Sc. in Mechanical and Electrical Engineering, Drexel University, Philadelphia, PA;  M.B.A., New York University. VP of Engineering and Product Management at TraceGuard. a developer of solutions for the homeland security market. Prior experience in R&D, product development, IP and marketing of semiconductor manufacturing equipment and medical devices. Married to Leslie and father of Maya, Liat, and Yael

gilp@sit-site.com
Gil Kidron
SIT facilitator and trainer in Product Development and Problem Solving. With a B.A. in computer science, Gil eats, drinks and breaths Internet. In the few moments when he is not engaged with the royal family (Queen Shlomit and Princess Tamar) he is publishing the "Attention Spam" newsletter, dreaming of being online 24x7, and taking portraits of the Royal Family and friends.

Grant Harris
SIT Advertising and MarCom facilitator.  Oriental Studies (MA) from Cambridge University and post-grad diploma in Advertising and Marketing. Formerly a strategic planner at Lowe and WCRS (London) and Optimum (Tel Aviv).  Married to a planner (that wasn't planned) and have two young children (planned), so hobbies are, in the main, imaginary.
grant@sitsite.com
Gunnar Storfeldt
Representative of SIT in Sweden. SIT consultant with a focus on New Product Development and Problem Solving. M.Sc. in Mechanical Engineering at the Royal Institute of Technology, Stockholm, Sweden. Extensive experience in product development of both physical and service products. Over ten years’ experience in international business and organizational development. Enthusiastic alpine skier and ice skater. Blues and rock’n’roll lover who occasionally picks up the guitar and plays a few riffs.
gunnar.storfeldt@sit-scandinavia.com
Guzu Shalev
SIT facilitator and trainer for New Product Development and strategic planning. Management consultant; experienced in management coaching and team building, and in enhancing quality of service processes in organizations and companies. Formerly on the consulting team of the Schwartz Program for Management Development (Hebrew University, Jerusalem) and former training director of “Yoseftal Institute”.
guzu@sit-site.com
Hila Pelles
SIT facilitator and trainer for New Product Development. B.Sc. in Mathematics from Tel Aviv University. Formerly, CTO of Britannica.com Israel. Expertise in software development and computers in education. Sings in a choir and is mother to Shahar and Itai.
hila@sitsite.com
Idit Biton
Idit is VP Marketing and VP Strategic Partnerships at SIT.  She has been strongly involved in the development and management of SIT since its inception and in the training of a new generation of facilitators able to cope with the global complexity and demands of SIT clients. She was previously Managing Director of SIT Israel, responsible for developing sectors (food sector, SIT Ventures, conflict resolution, and marketing research). A facilitator and trainer in all aspects of SIT's portfolio, she also teaches at Bar-Ilan University School of Communication, guest lectures regularly at various Business Schools and Universities, and has been keynote speaker at innovation conferences and seminars.
 
Idit has personally conducted projects in dozens of companies including Bayer, Coca Cola, Johnson & Johnson, Kodak, and Nestlé, as well as in leading global advertising agencies (McCann-Erickson, BBDO, and others).

idit@sitsite.com
Iris Leinwand
Account Manager and Facilitator.
B. Pharm. from the Hebrew University, Jerusalem and MBA from the Swinburne University, Australia.
 
I previously worked in the pharmaceutical industry where I held various positions in Regulatory Affairs and Marketing, both in Israel and abroad. I also worked as an independent consultant before I joined the team at SIT.

iris@sitsite.com
Jacob Goldenberg
Member of the SIT R&D team. Associate Professor, School of Business Administration (Marketing Department), the Hebrew University in Jerusalem. B.Sc. in Aeronautics (The Technion Institute); M.A. in Mechanical Engineering (Tel Aviv University); Ph.D. in a joint program of the School of Business Administration and the Racah Institute of Physics (The Hebrew University of Jerusalem) in the field of inventive thinking development.

jacob@sitsite.com
Johan Fredrikson
Representative of SIT in Sweden as a partner of SIT Scandinavia AB. SIT facilitator with broad experience as an international management consultant.
Founder of Modular Management AB and PreCAD AB. Author of the books "Product Modularity in Practice" and "Controlling Design Variants--Modular Product Platforms."
B.Sc. in Mech. Engineering from University of Sydney, Australia; M.Sc. in Industrial Automation at KTH (The Royal Institute of Technology), Stockholm, Sweden. Keen skier and surfer.
johan@sit-scandinavia.com
Johan Nihlman
Representative of SIT in Sweden as a partner of SIT Scandinavia AB. SIT
facilitator with extensive international consulting experience in product
modularization and service packaging. M.Sc. in Industrial Engineering and
Management at KTH (The Royal Institute of Technology), Stockholm, Sweden. Keen hunter and fisherman.
nihlman@sit-scandinavia.com
Karen Shemer
SIT International - facilitator and trainer. B.A. in Social Work from Tel Aviv University and M.A. in Integrated Marketing Communications from Emerson College, Boston, MA (specialized in Focus Groups and Professional Communications). Background in sales and sales Management at DirectoryM - a New England-based pioneer company that specializes in B2B business directory solutions for leading online publishers such as Forbes, Business Week, Wall Street Journal, etc.
karens@sitsite.com
Keren Dahan
SIT facilitator for New Product Development and Organizational Creativity. Teaches consumer behavior at Israel's Open University. M.B.A. with marketing emphasis from Tel Aviv University, B.A. in Behavioral Studies from Ben-Gurion University. Formerly Category Manager at Unilever Israel. Enjoys integrating "guided imagery" techniques in her work.
keren@sitsite.com
Martin Rabinowich
Let's face it, if you have managed to get this far down the list without skipping too many bios – and weren't just singling me out – you deserve praise for perseverance.  It's really not that interesting to read the short bios of people you have never met. On the other hand, it's not so easy to summarize yourself for others in a couple of lines and say something worth reading. But, here goes:
SIT International Marketing Manager. Graduate Diploma in Industrial Engineering, M.Sc. in Organizational Development (Sheffield). Worked in the fields of ergonomics, industrial engineering, and organization development in a number of companies including British Steel and Philips. Experienced in marketing computer services.
martin@sitsite.com
May Amiel
Facilitator and account manager. 
B.A in Political Science (Tel Aviv Univ.) 
Worked in Gitam BBDO advertising agency.
Yonatan's Mom, urban and "Potentially Alley cat collector" (potentially = if her partner would approve...), For now, settles with three: Riki, Sam& Halil.
Used to manage a coffee shop, learned bar tendering. Likes to paint acrylic realistic painting, and loves to read.

Meira Moisescu
A reluctant writer on the subject of herself, who nevertheless provided these incidental details: B.A. in Natural Science, involved in animals assisted therapy, companion to 2 dogs (and also 2 kids). Unlike SIT colleagues, not a dancer, but exceptionally gifted at matching cakes with people.

meira@sitsite.com
Mia Kogan
Financial Account Manager of SIT. Studied Economics and Management (B.A. at Tel Aviv Academic College). Has managed investment portfolios for hi-tech, industrial companies, and major accounting offices in Israel. Qualified Investment Broker  (Israel Shares and Investment Authority). Journalist with experience in local press and TV networks. And try to beat this: Companion to two cats and one white mouse - who all get on great.

yelena@sitsite.com
Michal Master- Barak
SIT facilitator and trainer (New Product Development and Advertising). Organizational consultant and group facilitator (at Zofnat  Institute for organizational research and consultancy). Instructor in “Creativity in Marketing” in academic programs. Ph.D. candidate in  Business Administration (Marketing and Organizational Behavior) at the Hebrew University of Jerusalem. M.A. in Social Psychology and Business Administration (Hebrew University).
michalm@sit-site.com
Michal Olmert-Naishtein
SIT’s Knowledge Manager and SIT facilitator. B.A. Psychology, Sociology, and Anthropology, M.A. in Social Psychology. Fervent photographer  (whose work can be seen on this very section of our site.) Vegetarian since age 4, but loves gourmet foods. Responsible for discovering ever-new lunch options for the SIT team. Mother of Hillel, Naama and Amitay.
michalo@sitsite.com
Moshe Tshuva
SIT facilitator and trainer, New Product Development and Problem Solving. Lecturer in New Product Development and Engineering Design at the Faculty of Engineering, Tel Aviv University. B.Sc. Mech. Eng.; M.Sc. in Engineering; Ph.D. in Engineering, in the field of fluid mechanics, all from Tel Aviv University.
moshe@sitsite.com
Nir Gordon
SIT facilitator and trainer in Product Development and Problem Solving. B.Sc in Physics and Computer Science from Tel -Aviv University.
Works as a life coach in Emotional Intelligence and Self Awareness development.
Loves and lives by the most genius principles of "Here and Now" and the "Everything is connected to everything" concept - a fine combination of the secrets of the Universe ("Yekom" in hebrew) and of existence ("Keyom" in hebrew) 

Nir@sitsite.com
Nurit Shalev
Head of Training, SIT Ltd. SIT facilitator and trainer. Organizational consultant and group facilitator. Works with managers and companies in areas of personal development, organizational processes, learning, and socio-cultural environments.  Formerly Managing Director of a non-profit organization. B.A. in Education, History, and Philosophy.  M.B.A. with special focus on human resources and distance learning.
nurit@sitsite.com
Nurit Cohen-Schönfeld
SIT facilitator, trainer, and account manager. Organizational Development consultant and group instructor. B.A. in Business Administration, Sociology, and Anthropology; M.B.A. with special focus on organizational behavior and marketing--all from the Hebrew University, Jerusalem, where she also worked as a research and teaching assistant at the Business Administration faculty. Former economic analyst at the Bank of Israel and lecturer on innovation at the Ben Gurion University School of Business. Currently residing in Zurich, Nurit is now SIT's locally based representative in Switzerland.

nuritc@sitsite.com
Ofer El-Gad
SIT facilitator and trainer, New Product Development and Problem Solving. B.Sc. in Industrial Engineering from Tel Aviv University. C.E.O. of PC Information Technology, a computer consulting and training company. Extensive experience in developing software applications. On faculty of Industrial Engineering, Tel Aviv University.
ofer@sit-site.com
Omri Herzog
SIT facilitator and trainer (New Product Development and Advertising). Instructor and teacher in “Creativity in NPD” in the M.B.A. Executive Program at The Technion Institute, and in the Management Business Program in Tel Aviv University and "Hakirya Haacademit" college. Ph.D. candidate in Cultural Studies and instructor in Comprarative Literature at the Hebrew University, Jerusalem.
omrih@sitsite.com
Omri Linder
SIT facilitator and trainer (New Product Development). B.A. in Music and Education, University of Massachusetts, Boston; M.B.A., Henley School of Management, England. Director of SIT Gateway, offering a range of services to help Israeli companies create partnerships and alliances with international companies. Music teacher and professional sailing instructor. Formerly marketing manager at a civil engineering company.
omri@sitsite.com
Orly Seagull
SIT Advertising and MarCom facilitator with global advertising networks and their clients.
Organisational Psychology (MSc) from the London School of Economics. Sociology and Anthropology (BA) from the Hebrew University, Jerusalem. Teaches innovation at the Recanati Business School of the Hebrew University and at the Ben Gurion University School of Business. Also teaches Creativity in Advertising and Marcom at the "Betzefer School of Advertising" in Tel Aviv.
Formerly a Strategic Planner in BBDO and McCann Erickson Israel and a Business Drama Facilitator.
A vipassana meditator and a true globe trotter, who enjoys mountaineering, diving, rock climbing and live Jazz.